One of my go-to quick-and-healthy dinners is a can of Amy’s Organic fat-free vegetable soup topped with slices of chicken sausage.
OK, yes: It’s still processed food (and I know I could and should do better!), but some of that guilt is removed thanks to a new sticker Amy’s has been putting on every can that reads: “This soup is canned in a BPA-free liner.”
Good move, right? This little sticker reinforces the notion that buying Amy’s Organic is the healthier choice. It’s also a perfectly proportional response to health concerns raised by groups such as the Breast Cancer Fund over the use of Bisphenol A, or BPA, in can linings. Other companies, such as Campbell Soup Co., have followed suit in removing BPA from their packaging.
As Advertising Age points out, processed-food companies—even seemingly “good” companies, like Amy’s Organic—are on the defensive as never before, and repeatedly under attack from online health advocates and activists.
The rise in attacks comes from, you guessed it, “social networking tools and digital media, [which] have created opportunity for groups of consumer advocates to target individual brands in order to influence company decisions,” notes Sanford C. Bernstein notes in a recent report.
So what’s a company to do? Should companies respond to every single threat? And how?