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Events

Did U2 Get Upstaged By The iPhone?


For those with iTunes, Beats Music and iTunes Radio access, you’ve probably noticed something new and interesting floating around: a new U2 album. Hey now! This is big news. It’s been five years since U2 had an album of new songs. And this is the band that made “I Still Haven’t Found What I’m Looking For,” easily one of the best songs ever. But it hasn’t been met with quite the fanfare one would expect.

That’s not a comment on the music, but rather on the release. U2 both announced and released the album during yesterday’s big Apple event. This was an event that featured the iPhone 6, the Apple Watch, Apple Pay and this guy. There’s only so much information that we can digest at one event.

As a result, the album release for one of the biggest bands in the world has been a little muted.

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Designer Veggie Couture Spices up the Runway at Project SUBWAY’s Fashion Show

2014 Onion Runway FinalWhen an onion graced the runway at Nolcha Fashion Week in New York on Tuesday, those in the front row weren’t crying. Instead they broke into peals of laughter, since the onion was a novel dress and hat ensemble designed for the second Project SUBWAY contest.

This year ten up-and-coming designers and FIT students were challenged to create unique dresses inspired by vegetables found at SUBWAY® restaurants. Among the healthy fashion creations: spinach, banana pepper, tomato, jalapeno, lettuce, carrot, cucumber and green pepper. At last year’s show, designers created dresses made of non-edible materials from SUBWAY®, like sandwich wrappers, napkins and salad bowls.

Judging the contest was a tall order, and the panel included Oklahoma City Thunder basketball player Russell Westbrook, Olympic gymnastic champion Nastia Liukin, TV personality Bella Thorne and celebrity stylist Johnny Wujek. They critiqued the designs based on creativity, originality, beauty, fit and best representation of the vegetables, and remarked about the green pepper’s ‘aggressive’ shoulders and hourglass shape, the lettuce’s see-through design and the red tomato’s sparkle.

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Is an Infinity Scarf Appropriate Event Attire?

infinity scarfIn the midst of all the excitement about the new iPhone 6 devices and the Apple Watch, there was one person who managed to steal a little bit of thunder. He’s a game developer and he took the stage to talk about something that clearly very few people cared about because I just looked at a number of stories and could not find one mention of what this man talked about.

However, there was so much chatter about that purple infinity scarf that he got a hashtag, #scarfguy, and, of course, the scarf has a Twitter handle, though there is only one lonely tweet there.

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Q&A: Is the Future of PR Measurement Already Here?

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In case you weren’t aware, measurement will only grow more important in our industry moving forward.

In case you also weren’t aware, next week will be Measurement Week 2014 in our fair New York City thanks to a PR soiree hosted by Cision/Vocus that will include a slew of marquee names.

Leading up to the event, we spoke to two of the featured speakers to get their takes on the state of measurement: where it is now and where it needs to go.

First up is friend of the site and AirPR chief strategy officer Rebekah Iliff (follow her on Twitter; she’s quite good).

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#AppleLive Event Encountering Some Technical Difficulties

Apple may aspire to “control” journalists in some ways, but it’s tough to prevent viewers from commenting when the world’s most-watched live stream keeps crashing, broadcasting Chinese translations over Tim Cook’s voice and creating some trippy visuals:

More fun after the jump.

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NYC Celebrity Chefs Hold Court During U.S. Open’s Taste of Tennis Week

Celeb Chef Tennis Players Behind Net FinalThis year Taste of Tennis has grown into a feast, expanding from a one-night culinary party into a week of food experiences leading up to the U.S. Open, which starts today. Indeed, associations between food and tennis have evolved greatly since the Seinfeld episode where George Costanza was caught on camera, face smeared by an ice cream sundae, while eating at the National Tennis Center’s food court during the Grand Slam tournament.

The 15th annual Taste of Tennis gala was the signature offering, featuring small plates prepared by several top local chefs, musical entertainment along with appearances by elite tennis players and celebrities. Among the surrounding events was the Celebrity Chef Tennis Challenge, held at the Midtown Tennis Club. The round-robin style mixed doubles tournament paired chefs and restaurateurs with local players. At another fete, Party with the Pros, guests enjoyed food, signature cocktails and live music, while they mingled with top names in tennis.

We spoke with Penny Lerner, CEO of AYS Sports Marketing, the event management company that organizes Taste of Tennis, about the strategy behind the new weeklong ‘food fusion’ program, while we sampled the Celebrity Chef Tennis Challenge event. Below are takeaways.

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Meow Mix Takes Things Too Far With Mobile Sound Booth

Meow Mix is cat food.

To promote this brand of cat food, a mobile sound booth is traveling around New York City giving people the opportunity to sing the Meow Mix jingle. The words to this jingle are “Meow. Meow.”

This is the sort of thing that makes us question our sanity.

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12 Digital Tools to Optimize Your Travel

Travel Tech Paws and Relax Alfie the Pug Courtesy of Nick Morrish British AirwaysSummer is the busiest travel season, so it’s the best time to be equipped with tips to minimize hassles and maximize the experience. But these days sorting through the maze of travel technology can be  nearly as time consuming as circumnavigating the globe.

An Internet Week New York panel of travel industry insiders gave their top picks for websites and mobile apps that assist with flights, lodgings and language translation, and we’ve come across other sources since then. The list below takes business and leisure travelers every step of the way, from planning to booking and beyond.

In-Flight Entertainment

1. “Paws and Relax” Video Channel: British Airways just launched a new channel featuring dogs and cats to help passengers unwind onboard.  It’s available on YouTube for non-BA customers. (Photo above courtesy of Nick Morrish/British Airways)

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16 New York Rooftop Watering Holes That Double as Cool Summer Event Venues

Hotel Americano La Piscine Official PhotoAfter New York City Mayor Bill de Blasio’s ‘Roman Holiday’, it’s time for the rest of us to take a rooftop holiday. An increase in the city’s stylish boutique lodgings has led to a related rise in hotel rooftop bars. What better places to escape street-level construction noise and get together with PR colleagues and clients?

PRNewser compiled a list of rooftop venues across Manhattan where visitors are welcome in small or large groups. Some spots even have swimming pools for hotel guests or for day-use. At the Dream Downtown’s PH-D Rooftop Lounge, you don’t need an advanced degree to use the pool, just pay a steep fee. But be sure to check ahead whether any of these bars are already reserved for private evening events, or you may be lobby-bound.

Our tour of summertime rooftop getaways follows our earlier post about heated rooftop venues. Some lounges listed here serve as retreats and others are for revelry. Either way they beat lower-level summertime options. Among the newer midtown entries are Viceroy Hotel’s roof and Archer Hotel’s Spyglass bar. Since Sonny’s Soda Shoppe at Mondrian SoHo Hotel downtown features an Italian beach theme, it’s an ideal spot for Mayor de Blasio to extend his holiday.

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12 Tips From an Expert on Creating Catchy Content and Products

H & M Jeff Koons Tote Final“Sharing isn’t random, and our intuition about sharing content may be wrong”, said Jonah Berger. The Wharton B-School marketing professor conducted extensive analysis on social influence and types of content and products that go viral. His book, Contagious: Why Things Catch On, offers advice on the psychology of sharing, along with examples.

“You don’t want to be one-hit wonders, you want ongoing shareable content”, Berger said during a recent MPA (Association of Magazine Media) event. He was in New York for the start of a year-long visiting professorship at Cornell Tech. If some of his comments seem familiar, that’s because he also advises media outlets like BuzzFeed and The New York Times.

“Word of mouth is a key factor behind so many purchase decisions since it’s persuasive, trusted and targeted”, Berger said. He reminded the audience of the importance of finding the core brand message that you want others to remember and sticking with it. That’s the first key to producing sticky content. Other principles evolve around social currency, storytelling, and providing practical but appealing information.

Since takeaways from his 2013 book mostly centered on positive vs. negative emotional content, we read the rest of the book and compiled his pointers along with our own related examples from commerce, sports, art, fashion and celebrities. Here are a dozen tips to consider:

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