The Coalition for PR Research Standards — the group composed of the Institute for Public Relations (IPR), Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management — has released two papers that offer recommendations for metrics and ethics for the PR industry. Both papers are part of the Coalition’s ongoing work towards a set of industry standards, and both are open for comment on the IPR website.
The role of PR has expanded over the years. The means for measurement and data analysis, though still a work in progress, have improved. Companies depend increasingly on public relations activities for building their businesses. As a result, PR has a greater responsibility to be accountable in ways that speak to a business’ bottom line.
In today’s guest post, Matt Rizzetta, CEO of the North 6th Agency issues his “call to action” based on the role that PR is playing in the modern marcomms landscape. It’s a landscape filled with options for businesses. So, Rizzetta says, showing your value is a mandate. What do you think? Click through to read on.
The Institute for Public Relations has teamed with the Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management to create a series of standards and best practices for PR measurement and research.
According to the IPR, the coalition will each tap agencies, clients, and others to come up with a set of standards that will be used voluntarily to analyze traditional media efforts, social media work, and corporate communications efforts.
MWW Group has launched a new analytics tool, Net Relevance, that will measure the impact of outreach programs and use data to predict and prescribe what will grab the attention of stakeholders and target audiences.
In a press release statement, MWW CEO Michael Kempner points out that trust and relevance have become most important to a message’s effectiveness.
“Insight into action-driving relevance is the key to developing strategies and programs that move the needle for clients today,” he says. With that in mind, Net Relevance takes a customized look at what’s being said across media about a company or brand. The firm says the tool will be used across all practices.
We have another high/low fashion collaboration on our hands — Versace has teamed with H&M for a capsule collection that will be in stores tomorrow, which is sure to incite a fair amount of frenzy.
This one, of course, follows in a long line of collaborations, most recently the Missoni/Target collection that caused mass hysteria in person and online. Interestingly, given all the consumer interest, The New York Times says that it’s the media attention that really pays off for the retailer side of these partnerships.
NASDAQ OMX has acquired Glide Technologies, a British corporate communications and reputation management services company. Glide, which was founded in 2003, will be brought into the NASDAQ OMX Corporate Solutions fold, providing PR and IR pros with an enhanced set of services.
Glide provides media monitoring, measurement, online newsroom creation tools, and other services for campaign execution and assessment. Among its products are Glide Newsroom, Glide Manager, a PR management platform, and GlideIntelligence Social Media for sentiment analysis and monitoring.
Lewis PR has added four new services, all in the social media area. “Social media for thought leadership” will help B2B marketers establish their expertise in a certain area. “Social media response” keeps an eye on and helps to manage situations that can turn negative. “Social media for events” maximizes an event’s impact with attendees. And “Social media for product marketing” motivates communities and influencers and drives awareness of a company or brand. You can learn more about all of these services here.
And Zelo Public Relations has launched the Communications Audit and Analysis Assessment, which will take a look at past PR efforts to see if the message has come through. The analysis will also compare the message to the company’s business goals. A link in the press release takes visitors to the Zelo corp comms page for more info.
News broke yesterday at TechCrunch Disrupt that Twitter Web Analytics are on the way. Currently in beta format, we have a few details about the kind of information that will be available once it goes public, including: monthly, daily, and weekly click numbers generated by tweets sent from a site’s “Tweet” button; and top links for the day, week, or month.
Measurement is a big PR focus right now, so this service couldn’t come soon enough.
However, the media monitoring sector has been changing and shifting for years.
In today’s guest post, Sean Morgan, CEO of of Critical Media, home to real-time broadcast monitoring service Critical Mention, takes a look at the evolution of media monitoring over the past few years. As we mentioned previously, Critical Mention is offering a trial period for VMS clients in need of monitoring services.
Click through for today’s guest column.