Here’s a fascinating piece we came across yesterday in The New York Times about the challenges of promoting a movie.
Jessica Chastain is a big star now, but she also continues to appear in smaller, more challenging films. She’s currently helping to promote Christopher Nolan‘s epic space saga Interstellar, which opens today. Now check out this promotional stipulation:
“…Mr. Nolan and others, for the most part, are enforcing an agreement that says she cannot campaign for any film but Mr. Nolan’s from early October through early December.”
This means that she’s contractually obligated not to actively promote A Most Violent Year, in which she plays the lead role. That movie hasn’t been released yet but is already receiving heavy Oscar buzz.
Its promoters are relying heavily on Chastain’s star power to get people in the seats. And right now they’re out of luck.