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Movies and Television

September 11: How The Teenage Mutant Ninja Turtles (of Australia) Forgot

never_forget“Never Forget.”

It was the rallying cry heard ’round the world following that fateful day of Sept. 11, 2001–and it’s still a very sensitive topic for many in the United States and beyond.

Paramount Pictures Australia came a little too close to that memory for comfort in promoting its upcoming film Teenage Mutant Ninja Turtles–and had to issue a quick apology after social media took notice.

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Marvel Continues Its Diversity Push With a Black Captain America

the falconComic book fans have had a lot to talk about this week. The latest news from Marvel is we’re going to be getting a new Captain America. Sam Wilson, aka The Falcon, will become Captain America come October. The Falcon is a black character; he was portrayed by Anthony Mackie in Captain America: The Winter Soldier. He’s the second black character to portray Captain America and one of the few black characters ever in the comics.

The news comes hot on the heels of the announcement that Thor will be a goddess. Taken together with the recent introduction of a Pakistani Muslim Ms. Marvel, Kamala Khan, and the ongoing success of Miles Morales in the Spider-Man comics, you have a diverse cast of characters that reflects a trend we’re also seeing in television entertainment.

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CW’s Supernatural Gets Twitter Trolled in Miraculous Fashion for ‘Queer Baiting’

supernaturalThe CW (formerly known as the WB because initials are good) isn’t exactly known for “quality programming” lately. Back in its heyday, the network was populated with Gilmour Girls, Steve Harvey, the Wayans family (and Jamie Foxx), and Dawson’s Creek.

Today, not so much. One of its breakthrough-ish hits has been Supernatural

So, it’s the summer doldrums and the network is in need of an idea to resurrect its viewing audience and maintain its interest in the show. “Good audience. Good show. Good material. Eureka!”

And then, the network discovered the dark side of Twitter.

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APOCALYPSE WATCH: The Weather Channel’s New Reality Show Fat Guys in the Woods

UJA-Federation's 2014 Digital Media Award CelebrationPaging Jim Cantore and Sam Champion: Please pick up the white courtesy phone. America has a question for you, “Is this the end of the world as we know it?” 

Typically, one could go to The Weather Channel for local reports, airline backups, and the occasional meteorological quip from any generic host. Some joke about “it’s hail out there” or something that would cause one to groan — if they were paying attention.

Then, Jim Cantore (bald guy on the left) became a thing of legend. He wanted to be the guy in the eye of the storm. That followed Sam Champion (always pretty guy on the right) leaving his post at GMA and getting his own show at The Weather Channel.

Then, capitalism. And that’s when it got really good.

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5 Things PR Can Learn from Transformers

t4 parachutes

Because sometimes PR people need a parachute to help slow them down.

ICYMI: Michael Bay blew another part of Hong Kong and Detroit into the Stone Age with the unveiling of Transformers 4: Age of Extinction.’ It was mildly successful, earning $104 million to score the the largest opening weekend of the tetralogy.

This may be a surprise to some, but I found myself in one of those weekend theaters, grasping a large caffeinated beverage with cargo shorts full of cheap snacks from Walmart (Oh please! Like I was the only one). And while I was watching Optimus Prime get all ‘Urban Cowboy’ on a dinobot, the oddest 5 Things came to my flacky brain: 5 things PR pros can actually learn from Transformers.

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Lawsuit Blames Woman’s Injuries on ‘Shocking and Menacing’ Dexter Ad

dexter-stairs-hed-2014

We thought Dexter‘s MO was to generally avoid harming the innocent, but one woman is claiming otherwise.

In a lawsuit that names Showtime, The City of New York, and The Manhattan Transportation Authority, Ajanaffy Njewadda asserts that her recent tumble down a flight of stairs at the Grand Central subway terminal — which resulted in a concussion and a broken ankle — was caused by the “shocking and menacing” ad for “Dexter” that was plastered to the stairs at the time.

Njewadda claims that the image of actor Michael C. Hall with his face wrapped in cellophane startled her so badly that she lost her footing and fell, sustaining the injuries.

To be honest, ever since we told you about the TNT/Purell ads urging subway riders to avoid becoming victims of a (fictional) global pandemic, we were kind of wondering when someone would freak out about one of the over-the-top brand takeovers that have been happening in the Grand Central Terminal — we just didn’t expect it to be one we had already completely forgotten about.

‘Hunger Games’ Posters Go Viral Without Help from Star Jennifer Lawrence

district7posterOftentimes, when a brand, movie, album or event has a celebrity spokesperson, it’s that well-known face that appears splashed across every bit of marketing. However, sometimes there are images and branding that are more powerful without that notable name.

The Hunger Games: Mockingjay – Part I, the next movie in the blockbuster Hunger Games series, has started its promotional efforts. And rather than focus on Oscar winner and It Girl Jennifer Lawrence, Lionsgate and its marketing effort turned to the different “districts” that make up the violent and intense world that we inhabit in the stories.

For those who don’t know, The Hunger Games takes place in Panem where there are 12 districts, each with its own vital resource. The resources are exploited by a merciless government in the Capitol, which also organizes the yearly Hunger Games. Each of the viral posters represents a district from the book.

At left, we have a representative from District 7, the lumber district. If that doesn’t catch your eye and make you want to learn more, I don’t know what would.

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Kim Jong Un Officially Condemns Seth Rogen and James Franco’s New Film

The Interview | official trailer US (2014) Seth Rogen - YouTube

We can’t say we’re surprised that North Korea’s Supreme Leader is unamused by a film about his own assassination (we’re pretty sure even the US wouldn’t terribly appreciate a foreign country making a comedy about our president’s demise), but we do think Kim Jong Un‘s official condemnation of “The Interview” might be the best advertising the movie could ask for. What that says about the state of politics in our sick, sad world or what it says about our society’s need to “laugh so we don’t cry” is a post for a different sort of blog.

The plot of the new comedy follows Seth Rogen and James Franco as the less-than-dynamic duo attempts to take out North Korea’s infamous leader. In an interview with The Telegraph, Kim Myong-chol, executive director of The Centre for North Korea-US Peace and an unofficial spokesman for the country’s political regime, makes it quite clear that North Korea is not laughing.

“There is a special irony in this storyline as it shows the desperation of the US government and American society…A film about the assassination of a foreign leader mirrors what the US has done in Afghanistan, Iraq, Syria and Ukraine…And let us not forget who killed [President John F.] Kennedy – Americans.

Ouch. Read more

Purell and TNT Team Up to Terrify Subway Riders into Cleanliness

the-last-ship-hed-2014

Ever get on a subway without your hand sanitizer and — upon realizing your terrible error — felt certain you would inevitably contract a virus that would make you patient zero in an apocalyptic pandemic? Well, if you’re one of the few who haven’t had a thought like that, this new campaign for Purell and Michael Bay‘s new post-apocalyptic TV drama will enlighten you.

New York commuters have been greeted at the Grand Central Terminal this week by an eye-catching hand-sanitizing station that boldly states, “1 virus. 6 billion dead. Don’t be next,” urging folks to clean up lest they meet a similar fate to the fictional billions who die in Bay’s new TNT show “The Last Ship.” The series will focus on a U.S. Navy destroyer fighting to save what’s left of humanity. We imagine there will also be plenty of explosions and slow-motion action scenes (it’s Michael Bay after all).

Of course, New Yorkers are no strangers to over-the-top marketing tactics — just this year alone they’ve been chased by a raging bear in search of yogurt and attacked by a demon baby in a runaway stroller, so maybe germs are the least of their worries.

Two Thumbs Up? The Movies are the Latest Victim of the Internet (STUDY)

thumbsupshirtBeen to the movies lately? The nice seats, the big screen, the sweet sound system — it’s all part of the experience.

You know what else is part of said “experience”? The $12 ticket, $8 coke (with no refills, thank you very much), $5 (half-full) box of Starburst…sounds about right.

That’s not the worst part, though:

You find that one seat for yourself and your crew  nestled in the upper left part of the theater. As you prop your feet up and wait for the festivities to begin, a family of eight decides that is where they want to sit too.

Soon, all of these first world problems will be things of the past because Internet.

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