Why, for the love of all that is decent, human, and empathetic, haven’t brands figured out that it is never okay to exploit a tragedy that irreversibly altered and ended human lives?
In the hot seat for today’s installment of who the hell let this company near a Twitter feed, is food website Epicurious. In the wake of the horrific events at Monday’s Boston Marathon, the company tweeted this to its 385,000 followers:
As a lifetime Massachusetts resident, I was particularly appalled and offended by this gross, clumsy, and unfathomably insensitive attempt at self-promotion. The suggestion that a recipe for cranberry scones or a bowl of cereal could somehow alleviate the sense of fear and loss that swept Boston, Massachusetts, and the country after the explosions would be laughable if it weren’t so terrible.
And then, instead of making real, human apologies or taking any meaningful steps to backtrack or make up for their offense, Epicurious chose to simply tweet the same cookie-cutter mea culpa over and over again: Read more