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PR Fail

Roger Goodell Press Conference Is Your #PRFail of the Week

While we didn’t have a chance to watch NFL commissioner Roger Goodell’s entire press conference live thanks to our day jobs, we’ve already read enough recaps and seen enough tweets to know that it was a disaster — and not just because of the random annoying Howard Stern guy.

Mediaite has highlights, and here’s the full conference (the audio is a little off, and you’ll note that Goodell doesn’t even appear until the 21 minute mark):

In short: he knows that domestic violence exists, he will establish a conduct ommittee, he has never considered resigning, and he’s “proud” of the “opportunity” to do a better job than the crappy one he did before.

Goodell says that “domestic violence has no place in the NFL” as if it’s some kind of bold stance. And “nothing is off the table” except his own credibility.

He’s also amusingly misspeaks and calls the Super Bowl the “Super War.”

The main conclusion, though: he’s not very good at answering questions!

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Someone Forgot to Cancel Joan Rivers’ Instagram iPhone Promo

Question: when did TMZ become a legitimate news source?

Early this morning, the site best known for sex tapes and whatever deep dirt they have on Justin Bieber told us that someone forgot to cancel Joan Rivers’ pending Instagram iPhone promotion after she passed on to a better place.

Here’s the image, which a super-sleuth at TMZ managed to capture moments before it disappeared forever:

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We’d like to point out the very sloppy copywriting on this paid placement: no way Rivers would have droned on about “achievement in design” for five whole sentences without making fun of “the most arrogant company in the world.

We do, however, feel like Rivers (who could teach a few lessons to PR pros, by the way) would have appreciated TMZ’s sense of humor:

“Steve Jobs could not be reached for comment.”

Of course, they still went with the “Promotes iPhone 6 Feet Under” headline. Touche. 

[Pic via TMZ]

CNN Gives Scottish Independence Story 110 Percent

ICYMI: a majority of Scotland doesn’t mind being part of the United Kingdom after all.

All due apologies to William Wallace of Braveheart fame but it seems they don’t want their FREEEEEEDOM as much as we might have thought. Now imagine if we’d been able to resolve the American Revolution in such a well-behaved way! As we ponder that and pour some of ye olde gin on the cobblestone curb, did you happen to see how CNN reported the results?

When the votes were in from all 32 council areas, the “No” side prevailed with more than 2 million votes over 1.6 million for “Yes”. That total is important to note because it’s the closest international media has come to reporting 100 percent of the vote. However, ratings-challenged CNN wanted to be first in line, so they did this:

CNN-Scotland

For those scoring at home, that’s 110 percent.

Maybe there were some mail-in votes that had to make the cut. Who knows?

(And we wonder why Americans distrust mass media.)

Kanye: ‘Throw Your [Prosthetics] in the Air Like You Just Don’t Care’

kanye-quotes-performIf you have ever been to a hip-hop show, you probably know that the headline’s cheer is not a typical way to get a crowd in the zone. But there’s nothing typical about megalomaniac narcissistic Kanye West.

Take, for example, his latest actions on the “Yeezus” tour in Sydney, Australia.

An eyewitness told Daily Mail Australia that Kanye refused to perform until the crowd came to its feet, saying, “I can’t do this song, I can’t do this show until everybody stand up.”

And then, he called out an amputee in the audience for not standing. You know, like people with both legs. 

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Slammed: Atlanta Hawks’ Owner Sells Shares Over Racist Email

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The National Basketball Association just exhaled and placed Donald Sterling’s bigoted vitriol behind it, thanks largely to Steve Ballmer paying $2 billion for the Los Angeles Clippers and putting Sterling out to pasture where he belongs.

And now, we discover the NBA has another racist loitering among its owner class: Bruce Levenson of the Atlanta Hawks.

Being a simpleton in 2014 is laughable enough. Being a bigoted owner in the NBA like Donald Sterling is hilarious. However, being a prejudicial xenophobe in the NBA…in ATLANTA…feels like a rejected pilot script from a bad “man turns life around” sitcom. Yet, here we are, discussing an email Levenson wrote two years ago claiming his audience (again, in ATLANTA) was “too heavily African-American.”

Not a history or geography buff, this guy.

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Bad PR: Malaysia Airlines ‘Ultimate Bucket List’ Competition

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Straight from the files of What Were You Thinking? comes a “Bucket List”-themed contest from Malaysia Airlines that ranks as the second worst decision recently made by the beleaguered travel brand (the first was to retain its name in the “rebranding” campaign that started Friday with the elimination of 6,000 jobs).

As reported by Time, potential customers in Australia and New Zealand were recently invited to share their “bucket lists” (i.e., lists of things that one has not done before but wants to do before dying) for a chance to win a free ticket.

We don’t even need to tell you why this idea was one of the worst possible choices for the company.

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Sexist Headline in The Telegraph Sparks Backlash, Social Media Uproar

When was the last time you saw a headline about a man’s job promotion that read, “Father of Three Poised to Lead Major Company?”

Oh, that’s right. Never. Which is why this recent headline in The Telegraph announcing the expected career move of Rona Fairhead, the former Financial Times chief executive who is likely about to become the first female chair of the BBC Trust, just didn’t sit well with readers.

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Is it true and accurate that Ms. Fairhead is indeed a mother? Yes. Is it a worthy and major accomplishment of which she should be proud? Of course. Is it the most relevant of her accomplishments with regard to her career? Nope.

The paper could have mentioned that she is a longtime businesswoman who holds an MBA from Harvard Business School, or that she was a former employee at Bain & Company and Morgan Stanley and the former CEO of Bombardier’s UK Aerospace Services, or that she is currently a non-executive director at HSBC Holdings. But instead, the paper decided to focus on the novelty of a woman (a mother, no less!) holding such a position of power. Read more

Chipotle Co-CEO Turns His Nose Up at ‘Cheap, Irrelevant’ Fast Food Chains

chipotle-ingredients-are-better-billboard

It’s difficult to hate on the rollers of the edible fatties, Chipotle. It tastes great, it’s “all natural”, and it’s good for you (as long as you only consume 25% of a given burrito). Even if you didn’t dig the food, the company’s advertising and CSR work is splendid (good work, Edelman).

If anything could possibly damage Chipotle’s sterling reputation, it would be perceived snobbery.

For example: “My food is better than your food. And now, let’s make fun of your diabetes.” Stressing the quality of your ingredients should not be a big deal; Papa John’s Pizza tries to do the same thing.

So guess what happened?

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Pamela Anderson Sort of Ruined the ALS Ice Bucket Challenge

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For the past couple of months, the ALS foundation has earned more than $70 million thanks to the ‘Ice Bucket Challenge.This stunt has become a thing of legend created to raise funds for and awareness of Amyotrophic lateral sclerosis (ALS). 

Of course, Hollywood has broken out the flip cams in droves in hopes of getting 15 extra minutes of fame raising the bar and bringing in some coin for a great cause. ALS is getting the attention it deserves regardless of whatever lies in the hearts of these famous folks.

Unfortunately, serial B-lister and anti-fur advocate Pamela Anderson decided to steal the spotlight and make her own cause out of this cause. We wonder whether PETA is proud of this.

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Mike Ditka on Daniel Snyder’s PR Problem: ‘What’s All the Stink?’

Football Pro NFC  Games 1984 Devision Playoff

Funny how he’s looking away from this Redskins situation too.

Some people are celebrated for their lack of — or complete disregard for — a filter. If you want a true opinion, one without all the flowery crap, just holler at people like Donald Trump, Rosie O’Donnell, Sophia from The Golden Girls, or any uptown socialite with a little booze intake.

The NFL has someone like that: Hall of Famer, beloved coach and current ESPN broadcaster (for now) Mike Ditka.

For many months, people have stepped to one side or the other regarding whether the Washington football team needs to change its mascot. Some believe it is a regaled tradition in the NFL and that changing that mascot would be criminal. Others take a more human interest angle, arguing that the act of calling someone a “Redskin” is bad enough to warrant a change.

Guess which side ‘Da’ Bears’ coach is on…

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