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Research

5 Easy Ways to Improve Your Keyword Research

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If you need me, I’ll be doing some research.

If you have been in public relations for any amount of time, you have heard the call from a client or an account director for the wish … list: “Hey, so we really need to find this brand on page one or two of Google. And fast. Any suggestions?”

Oh sure, let me just break out my smartphone and dial up Matt Cutts for a quick bit of insight. Be right back.

Annnnnnnd since that will never happen this side of TMZ stalking … well, me, it’s time to get strategic with your research. However, understand all that time online needs to be spent searching for one thing — keywords. Why? That’s how that brand will be found in the first place.

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Yet Another Study Downplays the Value of Paid Media

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It doesn’t really speak to me.

Yesterday we posted on a Kentico survey revealing that the public, while skeptical, is willing to place some of its invaluable trust in that magic cure-all we call “content marketing.”

Now who does the public not trust? You guessed it: marketers and advertisers!!

Another study released today by research consultancy Insights in Marketing that surveyed nearly 3,500 consumers actually came to some interesting conclusions.

Stick with us here…

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SURVEY: The Public Is Mostly OK with Content Marketing

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So. Much. Content.

Good news for those with a stake in that endlessly evolving practice we call “content marketing”: the public has accepted it. For the most part. With conditions.

As we all know, the average Joe Smith’s trust is a fickle thing, and it can easily be lost. Still:

“74% of the general public trusts content from businesses that aim to educate readers about a particular topic”

A soon-to-be-released survey performed by CMS software producer Kentico tells us more. HINT: the key word in that previous line is “educate”…

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Millennials, Fashion and Brand Loyalty: What Does It All Mean?

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“Omni-channel engagement & insights platform” maker Punchtab doesn’t just sponsor cool events like the one we attended earlier this month–they also produce their own studies.

The most recent report from the company concerns three things of great  interest to every PR/advertising/marketing pro around: Millennials, their buying habits, and the ways in which to convince them to keep spending money on your brand.

The biggest surprise from the survey of 1,200 young people is that they rely less on social for product recommendations than you might expect, given all the headlines:

60% of young women learn about brands from direct contact/word-of-mouth

They’re also fond of loyalty programs–as long as those programs deliver. More findings and an infographic or two after the jump.

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STUDY: What Will ‘the Internet of Things’ Look Like in 2025?

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Predicting the future of technology is a fine art indeed.

The invaluable Pew Research Center is as good as anyone at testing the winds to see which way things will go–and the center’s latest report, created to coincide with the World Wide Web’s 25th anniversary, takes a shot at it.

So what will this “Internet of things” look like a decade down the road? Let’s see what “1,867 experts and stakeholders” had to say about it…

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Retail Study Reveals the Key to Social Media Engagement: Crotch Shots!

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Engagement: it’s one of the key words of the moment, but it means different things to different people–and even those with a clear definition sometimes struggle to figure out how to make it happen.

A recent honest-to-goodness data study by offbeat clothier Betabrand found that the solution to the problem is simple: your brand has to give the people what they want on social media. In this case, what they want is…crotch shots.

We spoke to the company’s head of advertising Julian Scharman to learn more.

His data is real, and it’s spectacular.*

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Research Says You Can Tell Whether Someone Is More Likely To be an Android or an iPhone Owner

smartphonesDo you invest in the stock market? Drink wine? Fly on an airplane? Then there’s a good chance you own an iPhone rather than an Android.

Research by Battery Ventures suggest  that there are certain characteristics that will indicate which kind of mobile device you’re more likely to own. If you take public transportation, prefer to drink beer, identify as a religious person, eat fast food and smoke, you’re more likely to own an Android. (Also, you might need to visit the doctor and hit the gym.)

In other words, fancy = iPhone. Not so fancy = Android.

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These Companies Are the ‘Best Corporate Citizens’

100BestList.pdfWhat exactly makes a company a good “corporate citizen?” In order for Corporate Responsibility Magazine to determine the answer to this question, its research team considers and documents 298 data points pertaining to seven different categories: environment, climate change, employee relations, human rights, governance, finance, and philanthropy.

The result is a list of the top 100 corporations that have done the best across the board over the past year. The newly-released 2014 list features the following companies in the top spots:

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STUDY: How Do Journalists Use Social Media Today?

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We’re all very aware that journalism on the whole is having something of a “moment”. Thankfully, The Indiana School of Journalism has attempted to answer some of the central questions in media and PR with a report on the state of the practice that is essential reading for every communications professional worth his or her salt.

As The Washington Post reported this week, two professors at the school surveyed more than 1,000 pro newsmen and women to create “The American Journalist in the Digital Age“, the latest edition of a survey they’ve run approximately once a decade since 1971.

Takeaways and cool graphs* after the jump.

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Top Marketing Execs Call PR an ‘Underutilized Strategy’

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It’s nice to have the occasional research project confirm the value of the work you do, isn’t it?

While inbound marketing agency PR 20/20‘s 2014 Marketing Score Report might seem self-interested, it provides us with a glimpse inside the thought processes of dozens of top-level execs as they rate their own performances over the past year.

Here’s the big takeaway: survey participants were least satisfied with their own performances on the PR front–and they know that they need to improve. What are their major areas of concern? You guessed it: content and media relations.

We recently spoke to PR 20/20 CEO Paul Roetzer to get his take on the results.

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