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Research

Retail Study Reveals the Key to Social Media Engagement: Crotch Shots!

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Engagement: it’s one of the key words of the moment, but it means different things to different people–and even those with a clear definition sometimes struggle to figure out how to make it happen.

A recent honest-to-goodness data study by offbeat clothier Betabrand found that the solution to the problem is simple: your brand has to give the people what they want on social media. In this case, what they want is…crotch shots.

We spoke to the company’s head of advertising Julian Scharman to learn more.

His data is real, and it’s spectacular.*

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Research Says You Can Tell Whether Someone Is More Likely To be an Android or an iPhone Owner

smartphonesDo you invest in the stock market? Drink wine? Fly on an airplane? Then there’s a good chance you own an iPhone rather than an Android.

Research by Battery Ventures suggest  that there are certain characteristics that will indicate which kind of mobile device you’re more likely to own. If you take public transportation, prefer to drink beer, identify as a religious person, eat fast food and smoke, you’re more likely to own an Android. (Also, you might need to visit the doctor and hit the gym.)

In other words, fancy = iPhone. Not so fancy = Android.

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These Companies Are the ‘Best Corporate Citizens’

100BestList.pdfWhat exactly makes a company a good “corporate citizen?” In order for Corporate Responsibility Magazine to determine the answer to this question, its research team considers and documents 298 data points pertaining to seven different categories: environment, climate change, employee relations, human rights, governance, finance, and philanthropy.

The result is a list of the top 100 corporations that have done the best across the board over the past year. The newly-released 2014 list features the following companies in the top spots:

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STUDY: How Do Journalists Use Social Media Today?

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We’re all very aware that journalism on the whole is having something of a “moment”. Thankfully, The Indiana School of Journalism has attempted to answer some of the central questions in media and PR with a report on the state of the practice that is essential reading for every communications professional worth his or her salt.

As The Washington Post reported this week, two professors at the school surveyed more than 1,000 pro newsmen and women to create “The American Journalist in the Digital Age“, the latest edition of a survey they’ve run approximately once a decade since 1971.

Takeaways and cool graphs* after the jump.

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Top Marketing Execs Call PR an ‘Underutilized Strategy’

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It’s nice to have the occasional research project confirm the value of the work you do, isn’t it?

While inbound marketing agency PR 20/20‘s 2014 Marketing Score Report might seem self-interested, it provides us with a glimpse inside the thought processes of dozens of top-level execs as they rate their own performances over the past year.

Here’s the big takeaway: survey participants were least satisfied with their own performances on the PR front–and they know that they need to improve. What are their major areas of concern? You guessed it: content and media relations.

We recently spoke to PR 20/20 CEO Paul Roetzer to get his take on the results.

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Journalists’ Pay Not Keeping Up with…Anything, Really

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Get ready to feel a little more sympathy for your journalist contacts.

We all know that full-time editorializing has never paid as well as it should unless your name happens to be E.L. James, but a new report in the American Journalism Review clarifies just how true that is.

The fact that an American reporter’s mean salary rose 10.7% “from $40,090…to $44,360″ in the decade between 2003 and 2013 is already a little depressing, but the fact that the mean salary for all occupations rose at nearly three times that rate (from $36,210 to $46,440) is more upsetting.

Unfortunately, this is just another confirmation of the fact that fewer Americans see journalism as a legitimate and sustainable career option.

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NASDAQ Paper: ‘What Do Journalists Want?’

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Last week NASDAQ‘s Corporate Solutions group and Ragan Communications published a white paper titled “What Journalists Want” that outlines general trends in PR/writer relations.

Much of the paper concerns points that seem basic but may be easily forgotten: maintain and regularly update your contact list, pitch infographics whenever possible, include embed codes with all videos, send mobile-friendly content, etc.

Professors and scribes offer always-relevant advice like “send useful materials to writers even if it doesn’t concern your client” (an idea we support 115%) and “be specific and direct with email subject lines, using the word ‘you’ to directly address the recipient.”

These are all useful tips, but they’re also familiar to most veterans of the media relations practice.

On that note, we spoke to Mike Piispanen, VP of PR solutions at NASDAQ OMX, to get some additional thoughts on the paper.

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STUDY: Consumers Don’t Trust Your Retail Clients with Their Credit Cards

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Despite Target’s best efforts, it seems like the damage is done: according to a recent survey conducted by the nonprofit org American Consumer Credit Counseling, nearly 7 in 10 Americans don’t trust retailers with their data.

Here are the big findings:

  • 64% of participants “don’t trust” retailers with their credit/debit card data
  • 42% say they’re now more likely to pay with cash or check

And this isn’t just paranoia, either.

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STUDY: No One Cares About Your Celebrity Endorsements

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We have consciously uncoupled ourselves from your opinion

Today in That’s Encouraging news: despite what might seem like evidence to the contrary, the public at large cares not a whit for the opinions of whatever celebrity might happen to endorse your client’s products.

According to a survey conducted by “industrial-strength Word Press hosting platform” WP Engine that involved 1,000 Americans “indicative of the entire nation”(?), consumers want content straight from the client–not the client’s big-name spokesperson.

The most important number:

  • 96% of participants don’t want to read celebrities blogging about products

The other findings, however, are a bit more surprising…

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STUDY: Mobile Marketing Isn’t Just for Kids Anymore

gty_smartphone_ll_130104_wmainThink it’s only Millenials clogging up store isles while pausing to check their smartphones for coupons and better deals on the items they’re about to purchase? Think again.

According to a Thrive Analytics study recently released by the Local Search Association, Baby Boomers and seniors are catching up to their younger counterparts when it comes to actively using their mobile devices throughout the local purchasing process. The data suggests that it may be important for businesses to invest in their mobile presence and marketing in order to attract and retain not just younger customers, but those of all ages.

While 97 percent of Gen Y respondents said they use their smartphones at least sometimes when shopping in-store, 69 percent of seniors and Boomers admitted to doing the same; sure, the younger crowd is still ahead, but the majority of the older crowd is taking part in mobile — that’s pretty huge. Read more

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