Engagement: it’s one of the key words of the moment, but it means different things to different people–and even those with a clear definition sometimes struggle to figure out how to make it happen.
A recent honest-to-goodness data study by offbeat clothier Betabrand found that the solution to the problem is simple: your brand has to give the people what they want on social media. In this case, what they want is…crotch shots.
We spoke to the company’s head of advertising Julian Scharman to learn more.
His data is real, and it’s spectacular.*