On the PRNewser podcast this week, we talked about the bombshell that is the Rolling Stone profile of General Stanley McChrystal. PR guy immediately fired, we noted the stark contrast of news coming out of Afghanistan last August. At the time, it was discovered that the Rendon Group was profiling and recommending denying embeds to working journalists in the region.
Next up was the PR industry’s poor showing at the Cannes Lions awards, and Hill & Knowlton CEO Paul Taaffe‘s response.
We turned to the editor-in-chief of one of our favorite blogs, Ray Wert of Jalopnik to find out more about the changing nature of auto coverage, great PR stunts, and which automakers do well on social media.
Do you think Ford is Wert’s favorite and Twitter is king? “For all the talk that [Ford's] Scott Monty gets, Honda is doing a good job,” he said.
Also: “Twitter is not important for consumers. It’s important for journalists, a small insider-y group, but Facebook has become very important for talking to large community base.” Tune in to hear more.