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Weekly Podcast

In a Crisis, Show You Care

This morning, we spoke with Jeff Ansell, principal at Jeff Ansell & Associates and author of the upcoming book When the Headline Is You: An Insider’s Guide to Handling the Media.

We discussed social media management at the executive level, dealing with media relations issues, and tips for handling a crisis, such as a recall.

When dealing with a crisis situation, Ansell says, “Fact will never win over emotion” in the court of public opinion.

Click here to listen.

Reaching Diverse Audiences and Diversifying Your Ranks

Today, we spoke with Coltrane Curtis, founder and creative director of Team Epiphany.

The conversation focused on his decision to participate in Advertising Week (an issue for the PR industry that PRNewser discussed), prospects for the his six-year-old firm and other newer firms as the economy continues to make attempts at recovery, and the issue of diversity. One piece of advice from Curtis – don’t judge a book by its cover.

Click here to listen.

Podcast: Ketchum CIO Karen Strauss Talks About Mindfire

This morning, PRNewser’s Tonya Garcia spoke with Karen Strauss, CIO at Ketchum. Strauss is also the co-developer of Mindfire, a student crowdsourcing site that the firm launched last week. The program has more than 100 participating students from universities around the world. She discusses the details of the program, client participation, and the importance of college students to the PR industry.

Click here to listen.

On the Podcast: Lebron’s announcement, Marketwire acquires Sysomos, and Amanda Ernst from Crushable

On our weekly podcast this morning, we discussed the positioning and PR ramifications of the LeBron James signing. Though the “King of Akron” just joined Twitter, we now know the announcement will take place on ESPN tomorrow night at 9p.m., during an hour-long interview.

We then discussed the heat around the monitoring, measurement and listening space. Newswire company Marketwire follows its competitors with the acquisition of Sysomos this week.

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Our guest (and former colleague) Amanda Ernst joined us to talk about her work as deputy editor of B5 Media’s Crushable site. We talked about Lindsay Lohan’s need for rehab, image rehab that is, in the wake of her 90 day prison sentence.

“There’s a lot of good will about her in terms of her talent…She hasn’t really gone Britney Spears crazy enough that people don’t want do to see her still do well,” said Ernst. “It’s important she has good team around her, not just an image consultant,” she continued.

We also asked Amanda about the changing nature of celebrity reporting and how PR people can work with Crushable. Listen to the podcast to hear her tips.

On the Podcast: Larry King steps down; Press release buzzwords, and Politco’s Patrick Gavin

On our weekly podcast this morning, we discussed the end of Larry King’s long run on CNN, and what it means for PR. Next, we looked at a recent analysis of press releases revealing the most overused words–there are 161,000 “leaders” out there!

We then turned to Politico’s Patrick Gavin to find out more about what makes the publication’s newsroom tick.

Reporters are expected to know their beat on day one, have a personal brand and be incredibly fast. “Everyone [in D.C.] is fighting to post something or tweet something 15 seconds before the next person, and strangely that matters,” said the multimedia reporter and former editor of mediabistro’s FishbowlDC.

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We asked Gavin about accusations from the media that a beat reporter would have reported the Rolling Stone Gen. Stanley McChrystal profile differently, holding back some of the damaging items to maintain access and the relationship. “I have a hard time believing that a beat reporter would sit on that story,” he said.

We also managed to squeeze in discussion of what’s behind Dave Weigel‘s resignation from the Washington Post.

On the Podcast: Fallout from Rolling Stone‘s Gen. McChrystal profile, PR Loses at Cannes, and Ray Wert from Jalopnik


On the PRNewser podcast this week, we talked about the bombshell that is the Rolling Stone profile of General Stanley McChrystal. PR guy immediately fired, we noted the stark contrast of news coming out of Afghanistan last August. At the time, it was discovered that the Rendon Group was profiling and recommending denying embeds to working journalists in the region.

Next up was the PR industry’s poor showing at the Cannes Lions awards, and Hill & Knowlton CEO Paul Taaffe‘s response.

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We turned to the editor-in-chief of one of our favorite blogs, Ray Wert of Jalopnik to find out more about the changing nature of auto coverage, great PR stunts, and which automakers do well on social media.

Do you think Ford is Wert’s favorite and Twitter is king? “For all the talk that [Ford's] Scott Monty gets, Honda is doing a good job,” he said.

Also: “Twitter is not important for consumers. It’s important for journalists, a small insider-y group, but Facebook has become very important for talking to large community base.” Tune in to hear more.

On the Podcast: Obama in Primetime, and Sponsoring the World Cup (or Not)

On the PRNewser podcast this week, we discuss the reaction to President Obama’s primetime Oval Office address about the oil spill. Consensus is that he went a bit long, and didn’t choose strong enough language.

We turned to our guest, Econsultancy U.S. editor Meghan Keane to talk about the World Cup, and find out about the value of traditional sponsorship in the age of YouTube and social media marketing.

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It’s Pepsi vs Coke, and Adidas vs Nike, even though only Adidas and Coke shelled out the money to the event. “Large media buys are not really working anymore,” Keane said.

We also strongly suggest you read Meghan’s recent piece about the emerging geo-location marketing opportunities on Foursquare and Gowalla. We ran out of time before we could ask her about it.

On the Podcast: BP, the Cannes Lions, and the Future of Newsweek

On the PRNewser podcast today, we discussed the latest from the BP disaster front, including some research on the effectiveness of the Tony Hayward apology ad. In better news, the Cannes Lions are the hottest award in PR, with a 32% increase in submissions this year.

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We then turned to our guest Joe Pompeo, media reporter at The Business Insider to find out what’s going on with the Huffington Post, and the Newsweek sale. Is the right-wing Newsmax a real contender to acquire Newsweek? Listen in to find out what Pompeo’s sources are saying.

On the Podcast: Obama’s presser, Understanding teen word of mouth, and Fenton’s 2010 Nonprofit Forecast

This week on the PRNewser Podcast we discussed President Obama’s press conference tomorrow — with questions — a day ahead of his next visit to the Gulf of Mexico to tour the damage created by the BP oil spill.

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We also looked at the Ketchum/myYearbook.com study of hyper-networked teens.

Finally, Fenton Communications New York managing director Rob Anderson joined us to talk about the results of the firm’s 2010 Fenton Forecast: Leadership and Effectiveness Among Nonprofits survey.

It turns out people’s perceptions of non-profits is positive, but giving to non-profit organizations is trending downwards.

Also: do you think social media is the credible driver of non-profit messages? Not so fast. Listen to the podcast to find out more.

On the Podcast: Greenpeace vs. Nestle, ESPN & upfronts, and FishbowlNY’s Editor

This week on the PRNewser podcast we discussed how Nestle changed its supply chain in response to complaints online to limit environmental damage, and also talked about how the very traditional television industry “Upfronts” are becoming a platform to unveil social marketing campaigns.

ESPN for one, is getting in to social gaming through a partnership with Playdom. We couldn’t help also talking about how a reporter from Hollywood Reporter crashed the Upfronts yesterday.

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Mike Taylor from FishbowlNY joined us to talk about why publishers like Conde Nast are putting so much behind touting their iPad editions.

And despite our general avoidance of the “how to pitch” question, we had to ask Mike for his take. “What we really respond to is material that falls in our beat squarely, or an opportunity to develop a source,” he told us. When you think of Taylor think of tailor–your pitches. “It really pays off.”

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