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Weekly Podcast

On the Podcast: BP continued, Paid social media, and Mom Central’s CEO

On the podcast today, we discussed how the BP oil spill disaster is playing out, and the research indicating a steady growth of social media sponsorships, or paid conversations.


The segue was perfect for our guest Stacy DeBroff, Founder/CEO of Mom Central Consulting. DeBroff is a force in the media on all things to do with parenting, and talked to us about the balance between paid advocacy and authenticity.

Though they do buy banners, brands strongly prefer the influence a blogger can bring, said DeBroff. However, “The minute you become too commercial, you lose your audience, and when you lose your audience you lose your influence,” she explained.

On the Podcast: BP’s crisis, Astra Zeneca’s media list hacked, hispanic marketing

On this week’s podcast we discuss BP’s oil spill crisis, and how a blogger got a look at AstraZeneca’s media tracking database, complete with notes on bloggers.


Our guest Sonia Sroka was recently promoted to SVP, U.S. Hispanic practice leader at Porter Novelli.

She joined us to talk about the need for hispanic marketing as an offering to clients, attracting talent, and the impact of the controversial immigration law in Arizona.

“It’s a shame that this is happening,” Sroka told us from her personal point of view, though her clients have not asked her to weigh in on it as of yet.

On the Podcast: AdAge‘s Michael Bush Dissects the PR Agency Landscape

On this week’s podcast, we discussed Goldman Sach’s PR strategy in light of their Senate testimony yesteray and changes at the top of MySpace PR.

Our guest was Advertising Age reporter Michael Bush, who talked about the PR agency landscape, referencing AdAge‘s recently published agency rankings and other trends.


“All these agencies, the promises they made to get business…for these lower fees [during the downturn]…[it will be] interesting to see what the backlash on that will be this year,” said Bush.

Last week’s podcast guest was Marcy Cohen, senior manager of Corporate Communications at Sony Electronics. Listen to all past PRNewser podcasts here.

On the Podcast: The lost iPhone, Omnicom earnings, Vocus buys two companies

On the podcast this morning, we discussed the much debated “lost” iPhone, Omnicom’s increase in PR division revenue, and Vocus’s approach to the social media space with the acquisition of two foreign companies.


We turned to Marcy Cohen, senior manager of Corporate Communications at Sony Electronics to find out about her day-to-day, Sony’s approach to their social presence (and impending re-launch), and work with dads. We were compelled to ask her about the lost iPhone too. Like many others watching the story spin out, Cohen wonders about the ethical issues and laws that may have been broken.

On the Podcast: Getting a social media job; Edelman’s health research; Robert Gibbs; and the CEO of

sean rad.png

On the weekly podcast this morning, we looked at Edelman’s Health study, the joint “How to Get a Job in Social Media” PRNewser/AgencySpy series and discussed why White House Press Secretary may get bumped up. CEO Sean Rad (yes, that’s his real name) joined us to discuss Twitter’s new “promoted Tweets,” what they mean for consumers and how his brand-spokesperson model fits in.

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Podcast Preview: CEO Discusses Twitter’s New ‘Promoted Tweets’


We’re going to begin previewing our weekly podcast guests and topics every Tuesday afternoon. Many of you have been listening in on Wednesday mornings – thanks! – and we felt it makes sense to give everyone an advanced heads up as to our topics for the week.

This week, we’ll discuss Twitter’s annnew advertising solution, “Promoted Tweets.”

The service will allow brands to run sponsored Tweets in keyword searches, similar to what they can do on Google. Later, the ads will show up in user streams, the company says.

sean rad.png On tomorrow’s podcast we’ll talk with CEO Sean Rad. is an “in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands.”

We’ve covered the company’s work with celebrities like Kim Kardashian.

Does Twitter’s new offering mean is now toast? Rad doesn’t think so. He’ll tell us why. Tune in at 9 a.m. ET, or listen anytime via the archive on Blog Talk Radio.

On the Podcast: Yelp, MDC Acquires Sloan, and Fake Steve Jobs


On this week’s PRNewser Podcast we discuss the policy changes at Yelp, the acquisition of Sloane and Company by Canadian holding company MDC Partners, and the tussle between Newsweek tech reporter Dan Lyons (a.k.a Fake Steve Jobs) and Apple.

Waggener Edstrom’s digital consulting director Tac Anderson joined us for the second half to discuss the challenges brands face in using social media, or how to avoid the “zombie media trap,” as he calls it. Anderson also discussed the benefits of having internal experience before attempting to work through these challenges on the agency side. He was at HP prior to joining WE’s Studio D division.

On the Podcast: NPR, SXSW Recap, Tiger Woods and More…

In this week’s PRNewser Podcast, we welcome special guest David Folkenflik, media correspondent for National Public Radio (NPR).


Folkenflik’s stories are broadcast on NPR’s newsmagazines, including Morning Edition, All Things Considered, and Day to Day. He also appears regularly on the “Media Circus” segment on Talk of the Nation.

He gave us his take on the recently released “State of the News Media” report published by the Pew Project for Excellence in Journalism. One interesting statistic that stood out to him is that 82% of links on blogs link back to original reporting from so-called “mainstream” media outlets.

We also talked Tiger Woods, and media circus that will surround his appearance at The Masters tournament in April. Folkenflik cited CBS Sports President Sean McManus, who said it will be the second biggest media event of the last ten to fifteen years, after President Barack Obama’s inauguration. CBS will broadcast the tournament.

In regards to the television booking wars around the Woods, Folkenflik said ABC News went so far as to send a Swedish speaking booker to Sweden in an attempt to speak with his wife Elin Nordegren, and still came up with nothing.

Also discussed: a brief recap of brand marketing efforts at the SXSW Interactive Festival, a PR firm receiving more attention in its attempt to “run for congress,” and a research report that revealed more than half of newspaper stories surveyed over five days in Australia were driven by PR.

On The Podcast: PRWeek Awards, NYT Snags WSJ PR Exec, Roger Smith Hotel Talks Social

Today PRNewser debuted our weekly podcast, with special guest Adam Wallace, Director of Digital Marketing for The Roger Smith Hotel, a family-run boutique art hotel in midtown Manhattan.


The Roger Smith has gained quite a bit of notoriety for their use of social media to drive revenue and awareness for the brand.

In regards to the company’s measurement of these efforts, Wallace said, “We’ve tracked enough to fully justify the program. It far and away covers costs.” However, he also stated that there are certain aspects of the hotel’s digital marketing efforts that are “not track-able.”

Wallace gave the example that people may see a custom link on Twitter, but then a month or so later visit the hotel’s website and book a room or attend an event.

Also discussed: the kerfuffle between agencies and O’Dwyer’s over the publication’s agency rankings list, The New York Times snagging Bob Christie from The Wall Street Journal to head up PR, and a preview of tomorrow night’s PRWeek Awards.

Of course, it’s 2010, not 2009 as this PRNewser mistakenly mentioned in the introduction.