Longtime CBS News exec Kevin Tedesco has been promoted to Executive Director, Communications. Tedesco, who has been with CBS News for 14 years, has worked mainly on 60 Minutes.
In an internal memo CBS News Senior Vice President of Communications Jeff Ballabon said, “Kevin has had plenty to brag about recently as America’s number-one news program had its best season in many years and was duly recognized by the press, thanks in no small part to Kevin’s efforts.”
Click continued to read the full memo.
I am pleased to announce that Kevin Tedesco has been promoted to Executive Director, Communications, CBS News. The promotion is effective immediately.
If you don’t know Kevin â€“ and many of you do — you certainly know his work. From creating the nearly weekly announcements about 60 MINUTES’ ratings achievements to the well-crafted press releases on its stellar content, Kevin functions as the town crier for a program that’s always had plenty to say to a huge audience. And Kevin has had plenty to brag about recently as America’s number-one news program had its best season in many years and was duly recognized by the press, thanks in no small part to Kevin’s efforts.
In 14 years on the beat, Kevin has announced triumphs, dealt with innumerable media frenzies, managed crises and gradually, according to his colleagues, himself become a part of 60′s DNA.
As the show heads into its unprecedented 42nd season in primetime, Kevin has been even busier, getting out promotional video and images to the Internet via our Website, writing an online newsletter and the jacket copy for DVDs, and in general continuing to burnish the 60 MINUTES brand in the digital age.
Kevin joined us from the advertising business, where he honed his creativity and promotional savvy over two stints at the big agencies -first at Young & Rubicam, promoting their creative work, then doing that and a lot more at N.W. Ayer. Kevin started his career writing television, radio and newspaper advertising, after earning his BA in English, with a minor in Journalism, from Boston’s Northeastern University.
Please join me in congratulating Kevin on his promotion and in thanking him for his continuing contributions to CBS News.