Edelman subsidiary Zeno Group has hired CBS News vet Bob Bicknell as national media director.
Bicknell, who had been with CBS News for ten years, was most recently senior producer and managing editor for CBS’ “The Early Show.” He told PRNewser today he made the move because “I wasn’t having the fun I had in earlier years” doing TV news, and that it “really felt right.”
“What made this attractive to me and me attractive to Zeno Group is I get how TV works,” he said. “That’s not to say I’ll promise I’ll get everyone on TV. But I know what works on TV. I can tell my clients, ‘No, I wouldn’t run that.’”
Bicknell’s first day was this past Monday. His career also includes stints at NY1 and Fox-TV.