Latz joins Cohn & Wolfe from Ketchum where he “helped lead the integration and establishment of Ketchum Digital,” the agency said in a statement. He has worked with clients including FedEx, Kodak, Levi’s, Clorox, Geek Squad/Best Buy, Nokia, PepsiCo, Monster Worldwide, 7-Eleven and Cox Communications.
A Cohn & Wolfe spokesperson tells PRNewser Latz is replacing Paul Walker. Walker is still providing some counsel to C&W clients. He stepped down to pursue an opportunity at the University of Texas earlier this year. He had also previously taught there.