TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Chad Latz Jumps From Ketchum To Cohn & Wolfe To Lead Digital

Chad Latz.jpg

Chad Latz joined Cohn & Wolfe as President, Global Digital Practice, the agency announced today. He will report directly to CEO Donna Imperato.

Latz joins Cohn & Wolfe from Ketchum where he “helped lead the integration and establishment of Ketchum Digital,” the agency said in a statement. He has worked with clients including FedEx, Kodak, Levi’s, Clorox, Geek Squad/Best Buy, Nokia, PepsiCo, Monster Worldwide, 7-Eleven and Cox Communications.

A Cohn & Wolfe spokesperson tells PRNewser Latz is replacing Paul Walker. Walker is still providing some counsel to C&W clients. He stepped down to pursue an opportunity at the University of Texas earlier this year. He had also previously taught there.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!