Chad Latz Jumps From Ketchum To Cohn & Wolfe To Lead Digital

Chad Latz joined Cohn & Wolfe as President, Global Digital Practice, the agency announced today. He will report directly to CEO Donna Imperato.

Latz joins Cohn & Wolfe from Ketchum where he “helped lead the integration and establishment of Ketchum Digital,” the agency said in a statement. He has worked with clients including FedEx, Kodak, Levi’s, Clorox, Geek Squad/Best Buy, Nokia, PepsiCo, Monster Worldwide, 7-Eleven and Cox Communications.

A Cohn & Wolfe spokesperson tells PRNewser Latz is replacing Paul Walker. Walker is still providing some counsel to C&W clients. He stepped down to pursue an opportunity at the University of Texas earlier this year. He had also previously taught there.

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