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Chances Are Your Facebook Fan Page Has Fewer Than 10,000 Fans

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Ever since Facebook upgraded its fan pages so that brands, celebrities and organizations became equivalent to human beings in the social network — i.e. content from fan pages is displayed in one’s feed, just like with friends — we’ve received a barrage of requests to fan just about anything you can imagine, including about 20 PR agencies.

One social media analytics company, Sysomos, took a look at nearly 600,000 Facebook fan pages and found only 297 — or 0.05% — have more than one million fans. Other interesting findings:

Michael Jackson is the most popular page on Facebook, with 10 million fans; he is followed by actor Vin Diesel (7 million) and U.S. president Barack Obama (6.9 million).

On average, a Facebook Page has 4,596 fans.

Four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.

95% of pages have more than 10 fans

65% of pages have more than 100 fans

23% of pages have more than 1,000 fans

4% of pages have more than 10,000 fans

0.76% of pages have more than 100,000 fans

0.047% of pages have more than one million fans (297 in total).

Editor’s note: Sysomos sent us a somewhat of a generic pitch, and it looks like they gave TechCrunch the exclusive on the news. However, the data is interesting so we decided to cover it anyway.

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