Chances Are Your Facebook Fan Page Has Fewer Than 10,000 Fans

Ever since Facebook upgraded its fan pages so that brands, celebrities and organizations became equivalent to human beings in the social network — i.e. content from fan pages is displayed in one’s feed, just like with friends — we’ve received a barrage of requests to fan just about anything you can imagine, including about 20 PR agencies.

One social media analytics company, Sysomos, took a look at nearly 600,000 Facebook fan pages and found only 297 — or 0.05% — have more than one million fans. Other interesting findings:

Michael Jackson is the most popular page on Facebook, with 10 million fans; he is followed by actor Vin Diesel (7 million) and U.S. president Barack Obama (6.9 million).

On average, a Facebook Page has 4,596 fans.

Four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.

95% of pages have more than 10 fans

65% of pages have more than 100 fans

23% of pages have more than 1,000 fans

4% of pages have more than 10,000 fans

0.76% of pages have more than 100,000 fans

0.047% of pages have more than one million fans (297 in total).

Editor’s note: Sysomos sent us a somewhat of a generic pitch, and it looks like they gave TechCrunch the exclusive on the news. However, the data is interesting so we decided to cover it anyway.

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