CNN PR on Website Re-Launch: ‘The More Open You Are With Employees, The Less Likely You Are to Have Leaks’
CNN held a large press event last night to reveal the new CNN.com. TVNewser and Webnewser both have reports. “Some CNN employees were surprised that details of the design didn’t leak during the development process,” wrote TVNewser’s Kevin Allocca.
As far as the actual design, “it will do a better job of highlighting previously buried content and video. The homepage will feature three columns: one for breaking news, one for features and video, and one for customizable weather, sports, and news content,” he wrote.
So, how did CNN PR keep things from leaking? “We’re obviously happy the designs didn’t leak,” Jennifer Martin, Director Of Public Relations for New Media and Digital Networks, CNN Worldwide, tells PRNewser. “At the end of the day, we are fortunate that at CNN.com in particular, there really is an air of transparency. The more open you are with employees, the less likely you are to have leaks. Only recently we began to be transparent with our PR and marketing plans and it’s really helped us.”
Martin also said of the press conference last night that her team didn’t expect a huge turn out, however they beat expectations. “We were expecting 10-15 RSVPs, but we had 100,” she said.