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Promotional Efforts Continue for Tonight’s ‘Conan’ Premiere

Conan O’Brien‘s new show Conan premieres tonight, and promotion of the program continues straight through today.

Twitter’s Fail Whale artist Yiying Lu has created the Conan-infused rendering above titled “Pale Whale,” which was unveiled today on TeamCoco.com. Desktop and mobile wallpaper is also available. And speaking of Twitter, today’s promoted hashtag is #conanreturns.

TeamCoco.com also features a special pre-premiere Conan episode, “Show Zero,” special for the online crowd. That video is also available after the jump.

A couple of sites, including Time.com, ask whether the new show will be successful. Moreover, Mashable wonders whether Conan’s online efforts will continue once the show is back on the air. With the following he’s developed, the Web has become an important part of the Conan brand. Your thoughts?

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