[The Hut, via One Fast Buffalo]
For Immediate Release Fridays, PRNewser’s original weekly series of posts has fallen by the wayside latey. Its a look at the bad news uploaded late Fridays to minimize coverage.
So when I saw a press release uploaded 10 minutes to midnight assuring customers that Pizza Hut will in fact, not change its name to “The Hut” I did some digging. Like BigK, Dunkin’s new DD (double D, really?) and BK it’s not always clear to the consumer if the new names are an attempt to skew younger, or a full corporate name changes.
The Yum! Brands (NYSE: YUM) chain may have bobbled a trade pitch, or the reporter misunderstood it, according to what I found on Google.
The name-change stories have been going on for a couple of weeks, culminating in a hilarious one from Consumerist to the delight of Star Wars fans everywhere (The Hut = The Hutt).
It appears the confusion stems from a Mediaweek story on June 7 about the use of The Hut for its marketing initiatives including in-store Hut TV.