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Archives: February 2010

Chicago Sun-Times Columnist: Ad Agency PR Departments Have Been “Decimated”

Lewis Lazare, advertising columnist for the Chicago Sun-Times was the guest on’s Morning Media Menu podcast today. One of the topics discussed was whether or not advertising and marketing publications focus too much on “peripheral” industry issues, as opposed to “core” business issues such as creative campaigns and ideas.

“Are we being spun, are the PR teams doing their job too well, or are we not pushing hard enough?” AgencySpy editor Matt Van Hoven asked Lazare.

“You don’t have to worry about the spin, you can ignore that if you want,” he replied. “Not that most agencies even have great PR departments anymore, they basically decimated those…”

Listen to all past Morning Media Menu podcasts archived at or download episodes for free on iTunes.

Ketchum and TBWA\RAAD\PR Create Joint Venture in Middle East

Omnicom Group (NYSE: OMC) owned agency Ketchum and TBWA\RAAD\PR have announced a joint venture agreement covering Middle East operations.

The move isn’t entirely surprising, as TBWA\RAAD\PR has operated as the exclusive affiliate for Ketchum in the Middle East and North Africa (MENA) since 2006. The firm has re-branded as Ketchum Raad Middle East, and will operate in 14 cities spanning 12 countries.

“On the one hand, clients are demanding that their agencies deliver efficient and effective service at local and regional levels, and on the other hand it must be integrated globally – across time zones, geographies, languages and cultures,” said Kethchum senior partner and CEO Ray Kotcher in a statement on why the move is important strategically for the agency.

Interview: Doug Harbrecht, Director of New Media,

doug photo.jpg

How do you grow an online community for what traditionally has been an offline brand? How do you choose which social platforms to be active on, and how do you measure and make sense of it all?

These are some of the questions we asked Doug Harbrecht, director of new media for, the fastest growing Web site in the investing/personal finance magazine space.

Harbrecht joined Kiplinger in 2006 from BusinessWeek Online, where he was executive editor and prior to that, senior editor and online news editor.

Your title is Director of New Media for What exactly does that entail? Take us through a typical day.

Essentially I’m responsible for all things digital and online for

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PR Implications Of The ABC News Layoffs


ABC News has begun the process of eliminating 300 to 400 positions in its news division by asking employees to participate in a buyout of their services, TVNewser reports.

In an interview with TVNewser, ABC News division president David Westin would not comment if the layoffs would affect specific shows, bureaus or jobs. However, he did say, “it’s really substantial, larger than anything, in terms of reduction in the 13 years since I’ve been here.”

What are the implications for PR? First, we know that the layoffs will take time – approximately 60-70 days. Second, reporters will carry more responsibility for their stories. “There will be less layers, less people touching a piece,” Westin said.

Third, there will be no more separate weekday and weekend staffs for shows including “Good Morning America” and “World News with Diane Sawyer.”

Lastly, of course, a lot of people are losing their jobs. It makes sense to be a bit more considerate than usual when reaching out to your contacts at ABC News.

The Ticker: Fake cash stunt; Toyoda in DC; Cuts at ABC; Yahoo + Twitter; Social caution

Susan Blond On How To Tip

Publicist to the stars Susan Blond reminds one what to do when the check comes, in this instructional video series posted on her YouTube account.

Madonna Publicist Liz Rosenberg Leaving Warner Music Group


Liz Rosenberg, a 39-year veteran of Warner Brothers Records, will leave the label to start her own PR firm at the end of the month, the AP reports.

Rosenberg will bring clients Michael Buble, Cher, and Stevie Nicks to her new venture, called Liz Rosenberg Media, and will still consult to WBR. She will also continue to represent Madonna, as she did when the pop star left Warner Brothers for concert promoter Live Nation in 2007.

“I was given the opportunity to work with the most talented artists in music history. I’m grateful that I will continue to represent some of these artists, in addition to several new artists,” Rosenberg said in a statement.

Full release after the jump.

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Clean Up That Resume


Facebook is looking for a Marketing Communications Manager. For background on Facebook’s communications operation, check out “How Many People Work In Facebook’s PR Department?

A PR Manager is needed at the Jack Morton brand agency

There’s no clowning around at The John and Mable Ringling Museum of Art in sunny Sarasota. They’re hiring a Public Relations Manager.

The Defenders of Wildlife seeks a Web Communications and Social Media Manager

Press Secretary needed at The New York City Department of Small Business Services (SBS)

Social Agency Mango! Marketing Launches with Consumer Brand Clients


Mango! Marketing officially launched this week with Deirdre Breakenridge and Jay Miletsky at the helm as president and CEO respectively, to offer “hybrid” social media PR and marketing strategy with the tagline “fueled by creative juice”.

Breakenridge is the co-author of “Putting the Public Back in Public Relations” with FutureWorks principal Brian Solis, and Miletsky is the author of ten books on including the upcoming “Perspectives on Social Media Marketing” with co-authors Stephanie Agresta and B. Bonin Bough .

Both Breakenridge and Jay, or Jason Miletsky were partners at PFS Marketwyse and were servicing clients together. According to Breakenridge, “after 15 years, we realized that the work we do now in social media and community building was far bigger than PFS, so we created Mango! to give our clients a hybrid approach to their communication programs–traditional media blended with social media channels.”

We’re not sure of Mango! Marketing headcount at this point though we know there are other permanent employees on board. The firm applies their four-part social marketing approach–MEG, The BIG3 (Facebook, LinkedIn, Twitter), DRIVE, and GO!–for brands such as Kraft, Hershey’s, Emerson, and Michael C. Fina.

PR Perfected: Work Your Way to the Top of a Source List

Have you checked out’s ‘PR Perfected‘ series yet? It’s our “how to” series which tackles the biggest issues in the public relations universe.

Today we published the latest installment, “Work Your Way to the Top of a Source List.” Here’s an excerpt:

Given the intensity of their day, making initial contact with a journalist (and getting a response) can seem impossible. But for Roger Clark, a general assignment reporter at NY1 News, a simple electronic ‘hello’ is ideal. “For me, email is the best way,” says Clark. “It’s always nice to get an email introduction like, ‘Hi, I represent this organization and I hope to send you some ideas in the future.’ Phone calls are kind of hard to return. I do morning feature segments, so I’m not at my desk that much.”

This feature, along with our “How To Pitch for PR” series, is available to AvantGuild members only. As we continue to develop premium content for the PR industry, we welcome your feedback. Our ears are open and we always want to be sure you are 100% satisfied with our content and services.