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Archives: February 2012

The New iPad is Probably/Maybe Going To Be Unveiled March 7

Let the frenzy begin.

Invites have gone out for a “special event” hosted by Apple in San Francisco on March 7 and there’s gleeful speculation that the iPad 3 will be revealed. Rumors and alleged “leaked peeks” of the new gadget have already gotten out with many thinking that this will be an iPhone 4S-style announcement: lots of tech changes inside but few changes on the outside. The Huffington Post says 4G compatibility and changes to the screen will be the big updates.

Despite the lukewarm reception, the iPhone 4S helped Apple top the list of smartphone vendors in Q4 2011. However, pricing became an issue after the introduction of the very affordable Amazon Fire. So perhaps it’s the price tag on whatever is revealed that everyone should really be keeping an eye on.

PR Lands On ‘U.S. News’ List of Best Jobs

U.S. News and World Report has released its “Best Jobs of 2012″ list and among those on the list is PR Specialist.

According to the profile of the profession, “The Bureau of Labor Statistics projects public relations specialists employment growth of 22.5 percent between 2010 and 2020. During that time period, an additional 58,200 jobs will need to be filled.” The median annual wage is listed at $52,090.

The article does point out that there are some stresses associated with the job, which we’ve written about here and here. But the prospects for the job — the article points out the wide range of industries one can work in (from politics to tech), the content creating, and social media work involved — make it look enticing on paper. PR Specialist is actually ranked number one for creative service jobs ahead of architect and artist/designer.

Also on this list of best jobs is event planner, which comes in at number one for the best jobs in business.

Click here for the overview and for the details about how the list is compiled. PR was also ranked a “best job” a couple of years ago by Money.

PR Newswire and Poynter Partner for a Conference

PR Newswire has teamed up with with The Poynter Institute for a day-and-a-half-long conference called “Creating Credible Content,” taking place between April 11 and the 13th. The conference will focus on how to use journalism techniques to build trust and strong relationships with target audiences.

The conference targets corporate comms pros and digital content providers and will take place on the Poynter campus in St. Petersburg, FL (which looks like it might not be too far from the beach, hint hint).

Among the speakers are Keith Jenkins, the supervising senior producer at National Public Radio and Anne Marie Borrego, director of media relations for the American Red Cross.

Tuition info and registration forms are here.

Spin the Agencies of Record

CTP, the Boston-based PR and advertising agency formerly known as Conover Tuttle Pace, has added three clients to its PR roster. The firm will serve as the North American AOR for Objet, an international 3D printer company. Also in the tech practice, the firm has been chosen to provide interactive services to Red Bend Software, a mobile software management company. And the firm is the AOR for the Ocean Edge Resort & Golf Club in Cape Cod. In addition to a new name and new clients, CTP is also introducing a new website and logo (left). The firm says it had “double-digit growth in sales and income” in 2011 and its staff grew 30 percent.

The Topps Company, makers of the collectible baseball trading cards, has chosen Warschawski for PR and marketing services. The firm will help with the launch of this year’s gold series of baseball cards that celebrate “Golden Moments,” young players, and more. Topps also makes cards for the NFL, the English Premiere League, the Garbage Pail Kids (ha!), and other groups.

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Four Reasons PR Pros Will Love Facebook Timeline for Brands

With the Facebook Marketing Conference set to take place tomorrow, speculation about what will be discussed is feverish. Many think that Facebook Timeline for Businesses will be on the agenda. (An outline of what to expect is available on AllFacebook.)

Facebook Timeline offers brands a new set of opportunities that they and their PR firms should be eager to take advantage of. In today’s guest post, Jared Degnan, social media and digital manager of Brandware Public Relations, outlines how the Timeline feature can be used for maximum benefit to brands.

Click through to read on.

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The Ticker: Salamworld; Tweeting NASCAR; Corporations & human rights; @AngiesRightLeg; Santorum vs. higher ed

The PRNewser, Horn Group Cocktail Party is Tomorrow!

Join us and the Horn Group at New York City’s Empire Room on tomorrow for a cocktail party to celebrate Wednesday cocktails. Huzzah! Also take some time to catch up with colleagues, meet new people, and say “Hi” to us in person. The first 100 drinks come courtesy of the Horn Group. Everyone bring your good times.

There’s still time to RSVP! Click here to add your name to the list. See you there!

This Week on the mediabistro.com Job Board: ThinkGeek, Interval International, TripAdvisor

This week, ThinkGeek is hiring a PR manager, while Interval International needs a director of corporate communications. TripAdvisor is seeking a PR manager, and Sierra Club is on the hunt for an associate press secretary. Get all the details below, and find additional just-posted gigs on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Revolving Door: TechCrunch, ‘Spin,’ BuzzFeed, and More

News just broke about an hour ago ago that TechCrunch editor Erick Schonfeld is leaving the company and Eric Eldon is moving up the masthead. Schonfeld took the editor position in September during that period of upheaval that saw Michael Arrington’s departure from the site. According to a post on TechCrunch, the site will now place a renewed “focus on the basics” with a continued search for writers in Silicon Valley and other key cities. Business Insider notes the many changes at TechCrunch in recent months.

Spin magazine has unveiled a sneak peek of its rebrand. The magazine has undergone a redesign and the Spin.com website is now the content’s hub. More here.

BuzzFeed has hired author and Rolling Stone contributing editor Michael Hastings to cover President Obama’s re-election campaign. BuzzFeed hired Politico’s Ben Smith in December and promised a number of new hires in the coming months. The announcement here.

Pinterest is directing major traffic to sites like marthastewartweddings.com and Country Living. [via Mashable]

Du Jour magazine is launching to target those with a net worth of $5 million, in case you’re targeting that demographic. [via FishbowlNY]

Click through for more changes in the media world.

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Allianz Global Assistance Chooses M Booth as AOR

Allianz Global Assistance, best known for its travel insurance programs, has chosen M Booth as its AOR. Jamie Foley, an account supervisor with the firm, will work on the strategy for the account, with VP Katie Barr, who also heads the firm’s travel practice, providing support. M Booth’s experience with the travel sector includes work with the U.S. Virgin Islands and Visit Myrtle Beach South Carolina.

The firm has already worked with Allianz Global Assistance on its rebrand from Mondial Assistance USA, which was announced at the beginning of this month. The rebrand is meant to closer associate these travel insurance offerings with the Allianz global brand. Allianz was the listed as the 20th largest company in the world on Forbes’ list in 2010.

The firm will soon be promoting the results of the company’s seasonal Vacation Confidence Surveys. Here’s a link to the findings from the previous survey.

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