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David Gaspin: Be A Brand Evangelist to Advance Your Career

JENNIFER PULLINGER

dgaspinPRN.jpg If you’re angling for new PR gig or a promotion, you might find that a sparkling resume isn’t always enough to beat the competition — especially when it comes to the burgeoning world of social media. Ahead of his talk on career management at Mediabistro Career Circus August 4, Condé Nast director of talent acquisition David Gaspin tells writer Jennifer Pullinger what new media professionals can do to get ahead.

“The single most important skill that new media professionals need is the skill of evangelism. If you’re hired as a Web editor, blogger or social media facilitator for an established traditional media brand, chances are that your boss doesn’t fully understand what it is that you do.”

“Besides performing your job duties (producing three written pieces per day, gaining 1000 followers, whatever it may be), the unspoken and just as important function that you have to perform is to make sure people know what you’re doing and why. Make them believers, and you can write your own ticket.”

David Gaspin reveals how to manage your media career online and off in his upcoming panel discussion at Mediabistro Career Circus on August 4 in New York.

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