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Dell Chief Blogger: ‘Isolated’ Social Media Efforts Won’t Lead to ‘Long Term Success’

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Dell Chief Blogger Lionel Menchaca provides a nice and brief overview of the company’s social media efforts in a blog post today. Dell’s strategy has changed from, “connecting and responding to customers and just making social media work,” to “thinking about Dell and community has evolved beyond simply driving customers to our own sites to connecting those conversations where they happen on the web (and in the real world too).”

As Menchaca notes, “For Dell (or any company for that matter), isolated social media efforts won’t lead to long-term success in this space.”

Dell had to learn the hard way, but now they are often cited as a case study in terms of developing a brand’s social presence. [h/t David Armano]

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