Deloitte: Survey Reveals More Than Half of Companies Have No Social Media Policy

While there seems to be a never ending stream of social media consultants and agencies touting social media capabilities entering the market, there is still a lot of market opportunity.

According to a Deloitte “2009 Ethics and Workplace Survey,” “55% of executives admitted that their companies do not have an official policy for social networks-and 22% would like to use social nets, but don’t know how.”

So, while many companies are eager to set their policies and jump in, it doesn’t come without risk (obviously – what does?). Almost three-quarters of those surveyed by Deloitte agreed that “it’s easy to damage a company’s reputation on social media.”

“While the decision to post videos, pictures, thoughts, experiences, and observations to social networking sites is personal, a single act can create far-reaching ethical consequences for individuals as well as organizations,” said Sharon Allen of Deloitte to eMarketer. Dominos, anyone?

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.