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Dick Costolo Reveals the Secret ‘Key to a Great Tweet’

Today’s episode of Two Bald Men Talking was a little more interesting than we expected it to be. Twitter CEO Dick Costolo not only cries sometimes; he also understands why some people act like big old jerks to Matt Lauer.

Oh, and he’s a big fan of everyone’s favorite word: content, content, content.

Now define “authenticity” in 140 characters or less. Good luck.

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