TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Discovery Familia Targets Latinas with Heart Health Message

February is also American Heart Month and Discovery Familia is spreading the word about heart health with a campaign — “Escucha tu Corazón” (“Listen to Your Heart”) — that includes a series of PSAs, programming, and event participation targeting the Hispanic community.

The clip above is one of three PSAs starring journalist and Discovery Familia ambassador Jeannette Torres-Álvarez that will air on television and is available on the campaign’s website. Torres-Álvarez will also be walking the catwalk tomorrow for The Heart Truth’s Red Dress Collection 2012 Fashion Show, taking place during New York Fashion Week. Programming dedicated to hearth health, targeting all Hispanics, will also air throughout the remainder of the month.

“Heart disease is the primary cause of death among Latinas in the United States,” said Torres-Álvarez in a press release statement. “That is why we need to become informed, get our medical check-ups, be willing to change our lifestyles and always listen to our hearts.”

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!