TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Disney Goes High Fashion at Barney’s

Disney's Minnie Mouse in Barney's PromoAnyone notice that Minnie Mouse is looking a bit…slimmer these days? If so, you probably caught a glimpse of Barney’s newest promo campaign, “Electric Holiday”. This collaborative project is the closest you’ll get to an all-out marriage of classic Disney characters and the cartoonish personalities who populate the world of international fashion.

Barney’s CEO Mark Lee unveiled his company’s newest PR offensive yesterday at the retailer’s Madison Avenue flagship store with the help of Disney CEO Bob Iger, fashion icon Sarah Jessica Parker, and a certain mousy celebrity (who thankfully appeared as the full-sized Minnie).

The campaign, based on Disney’s classic “Main Street Electrical Parade”, drew a bit of criticism for transforming Mickey’s lovably round soul mate–and her friends Snow White and Daisy Duck–into waif-thin caricatures of modeldom. There’s little doubt that the unbelievably slender characters depicted embody a physically impossible fantasy land filled with pouting divas, desperate paparazzi and snooty, unforgiving tastemakers…

Oh wait–we just described the fashion industry, didn’t we? Check out these pictures direct from the Barney’s window display and see for yourself:

Minnie shows more than a little leg

Minnie Mouse Barney's

Minnie dreaming of Paris as she gazes into the Barney’s window

Daisy Duck Disney Barney's

It’s closer than you think…

Minnie Mouse Donald Duck Sarah Jessica Parker

Minnie and Donald with Sarah Jessica Parker

Starstruck by Lady Gaga

Pesky Paparazzi

Cruella preps for the runway

Everyone’s a critic

Work it

…and back to the window just in time for Mickey to save the day.

Here’s one of the promo pics that got Disney in trouble (via WWD):

Yikes.

What do we think? Classy? Trashy? Did Barney’s soil a treasured brand, or is this just a natural, win-win meeting of art and commerce?

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!