AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Disney Goes High Fashion at Barney’s

Disney's Minnie Mouse in Barney's PromoAnyone notice that Minnie Mouse is looking a bit…slimmer these days? If so, you probably caught a glimpse of Barney’s newest promo campaign, “Electric Holiday”. This collaborative project is the closest you’ll get to an all-out marriage of classic Disney characters and the cartoonish personalities who populate the world of international fashion.

Barney’s CEO Mark Lee unveiled his company’s newest PR offensive yesterday at the retailer’s Madison Avenue flagship store with the help of Disney CEO Bob Iger, fashion icon Sarah Jessica Parker, and a certain mousy celebrity (who thankfully appeared as the full-sized Minnie).

The campaign, based on Disney’s classic “Main Street Electrical Parade”, drew a bit of criticism for transforming Mickey’s lovably round soul mate–and her friends Snow White and Daisy Duck–into waif-thin caricatures of modeldom. There’s little doubt that the unbelievably slender characters depicted embody a physically impossible fantasy land filled with pouting divas, desperate paparazzi and snooty, unforgiving tastemakers…

Oh wait–we just described the fashion industry, didn’t we? Check out these pictures direct from the Barney’s window display and see for yourself:

Minnie shows more than a little leg

Minnie Mouse Barney's

Minnie dreaming of Paris as she gazes into the Barney’s window

Daisy Duck Disney Barney's

It’s closer than you think…

Minnie Mouse Donald Duck Sarah Jessica Parker

Minnie and Donald with Sarah Jessica Parker

Starstruck by Lady Gaga

Pesky Paparazzi

Cruella preps for the runway

Everyone’s a critic

Work it

…and back to the window just in time for Mickey to save the day.

Here’s one of the promo pics that got Disney in trouble (via WWD):

Yikes.

What do we think? Classy? Trashy? Did Barney’s soil a treasured brand, or is this just a natural, win-win meeting of art and commerce?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!