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Early Adopters, PR Pros Included

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Are an “early adopter?” Do you try out every social media service known to man way before any of your friends have even heard of it?

“As soon as it becomes available, I’ll try it,” said Matthew Caldecutt of agency Trylon SMR in a recent interview with the New York Observer on the subject.

According to Caldecutt, some web products “are complicated to use and, in many ways, they are very geeky. But among the younger, hip segment of the population, the [early adopter] bracket has gotten wider.”

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Use Social Media to Market Your Business

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