Early Adopters, PR Pros Included

Are an “early adopter?” Do you try out every social media service known to man way before any of your friends have even heard of it?

“As soon as it becomes available, I’ll try it,” said Matthew Caldecutt of agency Trylon SMR in a recent interview with the New York Observer on the subject.

According to Caldecutt, some web products “are complicated to use and, in many ways, they are very geeky. But among the younger, hip segment of the population, the [early adopter] bracket has gotten wider.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.