TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Edelman Adds “Political Heavyweights”

Advertising Age reporter and PRWeek alum Michael Bush broke the news earlier today that Edelman will be adding some significant new executives to the agency’s Washington-based public-affairs sector.

Bob Shrum, manager of Sen. John Kerry’s 2004 presidential bid, and Doug Schoen, a founding member of the now WPP-owned Penn, Schoen, and Berland polling firm,” will join the agency effective January 1, according to Bush.

Surely, many agencies are gearing up for a big year in reaction to the new administration and current financial conditions. “The nation’s capital is sure to be a hotbed of activity and a major revenue producer for the public affairs and lobbying practices of many PR agencies in 2009,” he wrote.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!