Edelman Adds “Political Heavyweights”

Advertising Age reporter and PRWeek alum Michael Bush broke the news earlier today that Edelman will be adding some significant new executives to the agency’s Washington-based public-affairs sector.

“Bob Shrum, manager of Sen. John Kerry’s 2004 presidential bid, and Doug Schoen, a founding member of the now WPP-owned Penn, Schoen, and Berland polling firm,” will join the agency effective January 1, according to Bush.

Surely, many agencies are gearing up for a big year in reaction to the new administration and current financial conditions. “The nation’s capital is sure to be a hotbed of activity and a major revenue producer for the public affairs and lobbying practices of many PR agencies in 2009,” he wrote.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.