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Edelman Releases Health Engagement Barometer; Says ‘Health’ Joins ‘Green’ as Business Strategy


Seventy-three percent of people believe the “health of the public” is as important as protecting the environment, according to the second annual Edelman Health Engagement Barometer, released today.

In addition, 72 percent trust a company that is more effectively engaged in health and 65 percent either recommend or buy products from these companies.

The annual study included more than 15,000 people in 11 countries (Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, the United Kingdom and the United States) and explored, “how public expectations of business involvement in health and health issues, regardless of industry, drive purchasing, loyalty decisions and trust.”

“We now have real answers to questions that we know people are asking us to look into this year,” said Nancy Turett [pictured], Global President for Health, Edelman, in an interview with PRNewser.

Asked if she thought the recent passing of health-reform in the United States may have had an affect on the study, Turett said, “U.S. health-care reform is a factor, but there are some more global and universal factors that have moved health from a personal issue to a public issue.”

She mentioned aging societies, global connectivity and how it relates to infectious diseases, and the socio-economic threat of obesity as other factors.

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