Edelman has launched a global CEO and executive position offering that will help execs with external relations and branding, organize speaking engagements and other face-to-face opportunities, and provide media training and other preparations for appearances.

Justin Blake, previously MD of Edelman’s corporate and public affairs group in New York, will serve as global head of executive positioning.  Edelman has had executive services, but, Blake told us via email, “we now have a global, unified approach to this work that enables us to share best practices, approaches, and expertise across the network.”

The move is based on Trust Barometer findings that show CEO credibility has taken a dip to 38 percent.

And, Edelman has named Michael Kuczkowski (above) GM of the San Francisco office, effective May 1. He’ll be overseeing operations, financial management, client service, and more for an office of more than 100 people. Clients include Norton and Levi Strauss.

Kuczkowski has been with the firm for a decade and was previously the founder and president of Edelman Consulting, a management consulting arm. He replaces Jay Porter who’s now the Starbucks global client relationship manager.