Edelman, the largest independent PR agency in the U.S., and Weber Shandwick, the global shop under the Interpublic umbrella, crashed the advertising party and landed on Advertising Age‘s “Book of Ten: Agencies of the Decade” in 7th and 8th place respectively.
The description credits Edelman’s very visible CEO Richard Edelman, their $500 million in billings, and their groundbreaking approach to the role PR agencies play in the marketing mix, especially in digital. The 2006 astroturfing effort for Wal-Mart is cited as the only hiccup.
Weber Shandwick is included for professionalism, blue chip accounts, and for coming through a series of mergers in the early part of the decade unscathed.
Less surprising is Crispin Porter & Bogusky’s top ranking. In this decade the Colorado ad firm has grown from 100 to 900 staffers and has produced some of the most memorable campaigns, redefining what agencies can do, especially for willing brands like Burger King.
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