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ESPN Gets Into Social Gaming, Unveils ‘Foursquare-Like App’

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Social media is making waves at this week’s television upfront upfront presentations for media buyers and advertisers.

Yesterday, NBC announced “Fan It,” a program which rewards people for watching NBC content online, “liking” content on Facebook, and recruiting friends to do the same.

Today, ESPN follows, announcing a deal with social gaming company Playdom to “develop ESPN-branded sports games on social networks like Facebook and MySpace, as well as ESPN.com and Playdom.com,” our sibling blog WebNewser reports.

“Our deal with Playdom marks ESPN’s first major presence into the social gaming space,” said Raphael Poplock, vice president, games and revenue strategy and development for ESPN Digital Media, in a statement.

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