Brian Morrissey, digital editor at AdWeek, and Marian Salzman, president of North American PR for agency Euro RSCG joined CNBC’s “Power Lunch” today to talk “Top Marketing Trends for 2010.”

Salzman said with social media taking even more of a front seat, “it’s not going to be paid anymore, it’s going to be persuade. It’s all about being part of wherever the news is being created, co-creating the news.”

“It’s about replacing ads with action” said Morrissey, emphasizing that companies need to “prove it” and “show, don’t tell” when it comes to their products and customer service.