EventsTuesday Jun 23, 2009
PRSA CEO: "Now Is Not the Time to Hibernate. To Be Understood, You Have To Understand"
Speaking at a PRSA conference in Florida, PRSA chair and CEO Michael Cherenson stressed to attendees that now is not the time to "hibernate" when it comes to the new media landscape. "There's no doubt media has changed," he said. "It's gone from a passive form of news to active, but I don't think traditional media is gone. This is just another tool." Regarding social media, Cherenson said, "People are embracing this stuff because it's cool...But they need to be doing it for strategic reasons." RELATED: PRNewser Interview: PRSA Chair Elect Michael Cherenson Wednesday Jun 17, 2009
Twittering the 140 Characters Conference (#140conf)I'm here at the first 140 Characters Conference put on by Jeff Pulver in New York City. It's day two, and the group on stage is discussing digital diplomacy. If you need a wrapup of the most heated session, with Robert Scoble, Ann Curry from the Today Show, Rick Sanchez from CNN, and Clayton Morris from Fox News, the TechCrunch post by PR guru Brian Solis is the best. On-the-floor color, and naysaying can be found within Kelly Samardak's Just An Online Minute column. Tuesday Jun 09, 2009
CNET's McCarthy: Twitter Has Replaced ProfNet
This PRNewser moderated the "Blogging Tech" panel at today's PRSA T3 Conference in New York, alongside Peter Kafka of AllThingsD, Matt Sarrel of PC Magazine and Caroline McCarthy of CNET. A comment by McCarthy may have driven the most note taking among the crowd when she stated, "Twitter has pretty much replaced ProfNet" when it comes to her sourcing stories. ProfNet already faces competition from Peter Shankman's HARO, and it's natural that Twitter and other social networks/sites will start to creep in as well. We've heard from numerous agencies on both sides of the fence, some have canceled or are considering canceling their ProfNet subscriptions, while others believe the service provides unique value. What's your take? Voce Communication's Hallet: One Client Has "SEO Budget of $13 Million a Year"
Just how much money is there at the table in the digital "turf war" among PR, advertising and other related agencies? At the PRSA T3 Conference today in New York, Voce Communications New Media Strategist Josh Hallet said one of Voce's larger clients has an "SEO budget of $13 million a year." The statement doesn't jive with what we've heard about SEO rates/spend, but we'll take Hallet's word for it. Branching out into measurement tools, Hallet said he uses a combination of Radian6, Nielsen BuzzMetrics, FeedBurner and TweetBurner, while also using free survey tools such as Survey Monkey to poll targeted audiences. "Can we unify this all?" Hallet asked, pointing out that there is a golden opportunity for vendors in this area to either aggregate tools or provide their own comprehensive offering. Monday Jun 08, 2009
Reminder: PRNewser Party, Tomorrow in NYCHello there! This is just a quick reminder that our next PRNewser party takes place tomorrow, Tuesday, June 9th in NYC. Come mingle with Jason and me at the M1-5 Lounge on 52 Walker Street in Tribeca. We'll have free appetizers and awesome drink specials for everyone in attendance. Make sure you RSVP here. This is somewhat of an after-party for the PRSA T3 conference. The conference is hosting their own Tweet-up, but we hope you can make both as they're very close by! Wednesday Jun 03, 2009
BusinessWeek.com's Byrne: I Had to "Bribe" Reporters to Respond to Comments on Their Articles
BusinessWeek.com Executive Editor/Editor-in-Chief John A. Byrne began his talk at Mediabistro Circus today citing management expert Jim Collins and his "five stages of corporate decline." He said the media business is currently in stage 4: "grasping for salvation." Byrne said any new business model, "won't be one thing, it will be a lot of things. Deep and intimate engagement with readership is key to making it work." With behavioral advertising, advertisers can basically "get the demo they want for a fraction of the price" on other sites like Facebook, and Byrne reminded us that trend "will continue to erode the value of a media brand" and that the next three years will be "gruesome." He then said, "The only way to fight these trends is engagement." "Many players will not want to do what I say, because they are in a quantity game," he said. Dow Jones (WSJ, Barron's, etc.) has 2,000+ journalists, versus BusinessWeek with about 200. They will play the quantity game. We have to play engagement game." Byrne named a number of engagement initiatives, but did say he initially had to "bribe" journalists to get involved with the online conversations around their stories. He told journalists that if they did not participate, their story would drop off the homepage in one day. I said "no dialogue, no homepage," and "you'd see how fast journalists would want to now engage with readers." In terms of being too public with reporting as a risk to outing story ideas and sources to competitors, Byrne said, "80% of what we do we can be more open about, 20% we need to protect for competitive reasons." So, what is BusinessWeek.com's metric for engagement? Byrne said that the team "thinks about what we output to the world - how many stories and how many blog posts do we put out to the world and what does the world give back to us in terms of inputs. And the ratio is what we look at. We are aiming for 100:1." BusinessWeek.com has had success with their new Business Exchange topic site/search engine. Byrne said that for one third of Business Exchange topics, the first result on Google search for that topic is a link to the Exchange topic page. The site has two million pages registered in Google for only 1500 topics, and there is, "big success on the advertising side, we are sold out. We cannot get enough impressions to meet demand of advertisers," he said, citing the example of advertisers being attracted to certain topics and being able to sponsor that topic, such as Toyota potentially sponsoring the topic page for hybrid cars. Steve Rubel at Circus: "You Need to Put Your Individual Employees out There and Let Them Become Brands"
Edelman Digital SVP and Director of Insights Steve Rubel spoke at Mediabistro Circus today in a presentation titled, "Marketing Using Corporate All Stars." Rubel started off with a bit of a lay of the digital land, saying, "We're all dealing with this firehouse of information and there is no end in sight." However, as it is PR and marketing's job to get attention for products or services, our room for getting that attention is increasingly limited. Rubel reminded the audience that the average American visits only 111 domains and 2,554 web pages per mont, and "I don't think those numbers are going to bet bigger," he said. Citing the Edelman Trust Barometer, Rubel said that people trust conversations with company employees most. He hinted at the idea that companies who have the most evangelists are going to win. "You need to put your individual employees out there and let them become brands," he said. Why is this important? "It's about who we follow and when," and it's often going to be someone "who I feel is like me," he said. "Recommendation engines for content and friendships are going to get better and better." The first way to do this is to think about who the "rock stars" are in your company that are "already out there today that you can blow up. If the answer is one, how can you cultivate them?" Here are questions we think a few brands would ask about this strategy: What specific policy, if any do I have to set around this type of communication? What if I am a publicly traded company, how does this change my strategy? What if my "rock star" leaves, taking his or her network with her? Does this mean it is important to build out a team and not rely on any one evangelist? Tuesday Jun 02, 2009
"The 4-Hour Workweek" Author Tim Ferris: Invest in Booze, Not PR
"The 4-Hour Workweek" author Tim Ferris addressed the crowd at Mediabistro Circus today. One of the topics that came up was how he marketed the best selling book. From Chris Ariens at WebNewser: Ferriss talked about how he marketed "The 4-Hour Workweek," now in its 41st printing, starting online then to print, then TV and national radio and then longform print. A Today show booking, the holy grail for most authors, put Ferriss' book at #12 on Amazon.com for a few hours. But a mention on Robert Scoble's popular blog put him at #3 for the whole day. Now that's strategy! Forget the PR firm, just get a lot of bloggers drunk. Seriously though, we know Ferris has done much more than that, but we couldn't help but chuckle at that advice. Does it work for PRNewser? No comment. Listen: Previewing Mediabistro Circus on Morning Media Menu
We're previewing Mediabistro Circus, our annual conference today on the mediabistro.com Morning Media Menu podcast. Carmen Scheidel, director of education, events, and multimedia content at mediabistro.com joins to give us the lay of the land. From Tim Ferriss' "4-Hour Workweek" to Keith Ferrazzi's "Who's Got Your Back?" Scheidel is calling in live from The Times Center, and gives some behind-the-scenes of the just started conference. PRNewser will be reporting live from Circus tomorrow. You can listen to all mediabistro podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321. Monday Jun 01, 2009
PRNewser Party: June 9th in New YorkIn town for the PRSA T3 Conference? Hungover from Internet Week? Want to mingle with the NY PR crowd and your PRNewser editors? All are perfect reasons to attend our next PRNewser party, which will take place next Tuesday, June 9th in NYC. It all takes place at M1-5 Lounge on 52 Walker Street in Tribeca. We'll have free appetizers and awesome drink specials for everyone in attendance. Make sure you RSVP here! The festivities begin at 6:30pm. PreviouslyToday! Today! Today! Discounted Tix to Mediabistro Circus Guest Post: Peter Himler on Media Relations Summit 2009 Dan Abrams at Media Relations Summit: Bullish on Social Media, Still Mum on Clients Twittering Social Media's Role in Building Your Brand at PRSA Digital Impact Twittering the NextNY PR for Startups Discussion NewComm Forum: Thoughts Are "Way Ahead of the Normal 101 'Same-Same' Discussion" Social Media Essentials for PR: A Recap Still A Few Tickets Left for "Social Media Essentials for PR" Last Chance to Register for the TVNewser Summit WPP Chief Executive Sorrell: Things Will Pick Up "Maybe in the Second Half of This Year" Twittering "Making the Brand" at Social Media Week Win Tickets To mediabistro's "Digital Marketing in a Downturn" Panel Tune in at 4 PM for "When Social Media Becomes Unsocialable" At the College Humor MTV Launch: One Part Party, One Part PR Presser with Chicken & Waffles, for "Violently Shot" Client Twittering AlwaysOn's Online Marketing Tricks Panel Edelman at Davos: U.S. Picture is Really Bleak Klores the Belle of the HuffPo Pre-Inaugural Ball Celebrating Three Years of the "Bad Pitch Blog" BusinessWeek's Steve Baker Celeberates "The Numerati" Sacrificing Flacks Under the Volcano, with Cocktails Business Wire Official Newswire of CES Thanks for Coming, Please Come Again! Thrillist Turns Three, Celebrates With Longest Line in Night Club History You're Invited: PRNewser's Holiday Party Mediabistro Wants Your Party News; Which Media Parties Can't Be Stopped? Shoot the Messenger: Quinn & Gillespie To Bash Flaks Tonight Do We Need PR Anymore Now That We Have Social Media? Looking At ad:tech Swag: Who Has the Best? On the Ground at ad:tech: What Recession? Promoting an Event? Looking to Keep Tabs on Media Hotspots? Check out "The Press List" Guest Post: Council Of PR Firms "Critical Issues Forum" Are "Fake" Journalists Trying to Crash Your Event? New York Celebrates 40 Years, We Talk PR PRNewser Turns One: Pics Coming Soon PRNewser Turns One: Tonight is the Night PRNewser Turns One: Your Thoughts Julia Allison, Gary Vaynerchuk, Loren Feldman, and...Free Wine PRNewser Turns One: Your Thoughts PR Pros Say No To NYSE Bell Ringing Pitching Meetings at Conferences Advertising Week Night One: AOL, The Rock and N.E.R.D. Advertising Week Is Coming to New York Have Clients in the Food or Travel Business? Videos from PRSA T3 Conference How Not To Work Media Registration at Your Next Event PRSA T3 Conference: "You Can't Just Participate in the Blogging Community Once, Then Leave" PRSA T3 Conference: ProfNet Vs. HARO Dispelled MediaPost, IAC, and the Beat Goes On... mediabistro Hosts "You Da Brand!" Personal Branding Redefined Fashion Week: The Publicists Behind the Designers Five Tips on How to Network at Social Events Meet Your PRNewser Editors: Tonight In NYC Craig Newmark Announced as PRSA International Keynote Thousands of Women (And Some Men) Bloggers Attend BlogHer Hacks and Flacks: Moving In On Gawker's Turf? Engadget EIC: "The Value of a Press Release is Conversation" IABC International Conference Comes to New York Live (Sort Of) From PRSA Digital Impact Conference On The Scene: PRSA Big Apple Awards WIRED's Chris Anderson at the mediabistro.com Circus Julia Allison Joins the Circus Live Blogging the mediabistro.com Circus Conference; From Print to Digital Hangin' at the PRSA Blogger Social What Are You Doing Next Monday? Come Meet Us! The Jammys: Publicizing an Awards Show TV PR Execs at White House Correspondents Dinner Web 2.0 and SCNR Fill Up Bay Area Tucson Mayor Declares Public Relations Appreciation Day Free Webcast: New World of Online Video With Revision3 Making the Most of a Trade Show CSR PR & Reporting Panel Discussion; What is the Value for Corporations? Are You At Media Relations Summit? Hangin' with the Media "Cool Kids" PRNewser (Almost) Gets Interviewed By CNET mediabistro presents: The New Creative Agency AdAge Digital: What's Worth Your Attention in '08 AdAge Digital: Damon Wayans on Dealmaking AdAge Digital: Brands As Content Creators PRNewser at AdAge Digital Conference Laurel Touby Holds Fake Presser SXSW: Lacy, Allison, and Now to the Music PRNewser at the Party: Keli Goff Book Launch Richard Edelman to Talk Trust at Churchill Club Next Tuesday |
|||
|
Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
|