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Fashion Week Takes It Digital for London Fashion Week

Oh New York Fall 2012 Fashion Week! You were over before we even got to know you. Click these links for a wrap up of trends, sightings, and various potpourri from CNN, Styleite, the Los Angeles Times, and WWD. And click here for Ad Age’s coverage of some of the publicists who were working behind the scenes to make the week work.

But the fashion industry doesn’t dwell on yesterday. We’re already primping and jet setting across the ocean for the London shows. Huzzah! And the fashion industry is staying on trend with its efforts to incorporate digital technology into their shows and other promotions.

Burberry has gone to great lengths to be out front in this area and they continued their focus with a “Tweetwalk” earlier this week. According to Mashable, shows are being livestreamed, apps are launching, and digital billboards are being installed for the London festivities.

But where fashion has excelled is video. Of course, fashion and video would go nicely together, but fashion businesses and organizations have been particularly adept at taking the edgy and creative nature of their work and transforming it into compelling clips.

Below, we have a video starring supermodel Karlie Kloss for the British Fashion Council’s NEWGEN program, care of Fashionista. And you can click here to see the Telegraph’s coverage of day one.



[Top image: Looks from Proenza Schouler's New York show, via]

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