TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

FBI Launched Publicity Campaign to Find Fugitive, Tweeted News of His Arrest

Bulger in 1984 Photo: FBI via AP

Big news today about the FBI’s arrest of James “Whitey” Bulger, a fugitive on the organization’s most want list and on the lam for 16 years. Just as incredible as his story was the campaign to catch him.

The FBI did a PSA seeking information about Bulger’s companion¬†Catherine Greig (you can check it out after the jump) that aired in 14 cities, issued a press release, and held a press conference about the case. Broadcast media scoffed. But ¬†days later, Bulgar, now 81 years old and the source material for Jack Nicholson’s character in The Departed, was arrested.

And when Bulger was caught, the FBI tweeted the big news. AllTwitter says the FBI has been tweeting about its cases for a while, although interaction is kept to a minimum. So Rachel Maddow is eating her words.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!