“One Million Strong For Women” is a grassroots initiative that’s currently collecting email addresses on its own website and is being promoted on the sites of the participating Congress members. It’s not yet clear to us what the campaign will be doing specifically, but the site says, “We’ve got to build a grassroots force that’s ready to take them on whenever and wherever they attack women’s rights and women’s health.” “Them” are the opponents to women’s rights.

First up: Support for President Obama’s decision in favor of birth control coverage in insurance plans, which is coming under fire from Catholic leaders and lawmakers.

[via Huffington Post. That link will also take you to an interview with Karen Handel, who resigned from her post at SGK yesterday. Angry woman!]

New Career Opportunities Daily: The best jobs in media.

Target says it has taken steps to correct the problems that customers experienced with past collections, particularly the Missoni line. Among the changes: a different launch time, making the collection available in fewer stores, and better estimates for demand.

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OK Go has become more famous for their videos than their actual music. Which is part of the explanation of why the band and its music label EMI parted ways in 2010.

Fast forward to 2012 and the band continues to put out some of the most innovative clips, music videos and otherwise. The latest is for their song “Needing/Getting,” which was teased (above) in a Chevy Sonic commercial, part of the company’s “Let’s Do This” campaign, that aired during the Super Bowl.

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Political conservatives who should’ve been paying attention to the game instead of the ads got themselves all fired up over an imagined conspiracy theory about the Chrysler/Clint Eastwood ad that ran during the Super Bowl.

Karl Rove said he was “offended” by the ad, with others on his side of the political spectrum backing up his claims that the clip is an endorsement of President Obama and the auto bailouts.

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The firm surveyed 400 viewers between the ages of 18 and 34 on Friday, February 3 and 71 percent said they were interested in both the game and the ads. The findings show that “advertising is part of the Super Bowl’s appeal,” said Michael Kempner, MWW’s CEO.

More interesting perhaps is that 61 percent said they watched the game to know what people would be talking about the next day.

So everyone’s need to be in on the conversation in some way — simply being in the know –can drive viewers, participants, etc. That little nugget is a reminder of the importance of getting the word out to audiences effectively.

[image Julio Cortez/AP Photo]

New Career Opportunities Daily: The best jobs in media.

GNC went public in April and has seen its stock price rise nearly 80 percent according to EVP and CMO Jeff Hennion.

[via Ad Age]

New Career Opportunities Daily: The best jobs in media.

Katie Barr Cornish has joined M Booth as VP of the firm’s travel practice. Clients include U.S. Virgin Islands, Wyndham Rewards, and Alliance Global Assistance. She will also help with business development efforts for the practice. She was previously VP at Lou Hammond & Associates, working with clients including Mandarin Oriental Hotel Group and The Waldorf-Astoria.

Dana Lenetz has joined Hearst as associate director of PR for Cosmopolitan and Marie Claire. She was previously the PR manager for Swiss watch brand TAG Heuer.

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DoSomething.org has teamed with Nestlé Waters North America and Olivia Munn for a program to promote eco-friendliness among teens.

The “Green Your School” Challenge is in its fifth year and runs through April 22, a.k.a. Earth Day. Historically, the initiative has pushed for recycling programs, energy saving measures, and other environmental action. This year, in its collaboration with Munn and Nestlé for the “Don’t be Trashy” initiative, they’re telling teens to spread the word about recycling on Facebook and other online spaces.

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New York Daily News:  After Wes Welker’s Super Bowl drop against NY Giants, company drops 900 pounds of Butterfinger bars in Boston

AllTwitter:  7 Ways to Totally Destroy Your Reputation on Twitter

TVNewser:  Cable News Now Top Source for Americans Searching for Political News

NYT Media Decoder:  Magazine Newsstand Sales Suffered Sharp Falloff in Second Half of 2011

New Career Opportunities Daily: The best jobs in media.

February is also American Heart Month and Discovery Familia is spreading the word about heart health with a campaign — “Escucha tu Corazón” (“Listen to Your Heart”) — that includes a series of PSAs, programming, and event participation targeting the Hispanic community.

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Karen Handel (left) has stepped down from her post as VP for public policy. According to Handel’s resignation letter (obtained by the Associated Press), the organization was on board with the decision at first. She calls the backlash a “gross mischaracterization of the strategy… and her involvement in it” and says that SGK saw the need to distance itself from a controversial association with Planned Parenthood.

Many had called for Handel to leave her post. Recommendations from comms experts and others have also called on SGK to speak with one clear and unified voice. Unfortunately, this news doesn’t achieve that.

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Doonan, right, with his hubby Jonathan Adler and his new book "Gay Men Don't Get Fat"

Gym class, salon blow outs, “Skittles-sized diamonds,” coffee (no Red Bull). These are just some of the things involved in a day at BrandLink DC.

A couple of weeks ago, BrandLink’s Jayne Sandman and Barbara Martin made an appearance on GQ’s list of powerful people in the nation’s capital. TBD gives us a sneak peek into the lives of the powerful duo and it’s… umm.. interesting.

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Lil Wayne/Nicki Minaj label Cash Money Records has hired the Susan Magrino Agency for a Grammy party.

BabyBjörn, the Swedish baby products company, has hired Coyne PR for U.S. outreach. Awareness efforts and messaging with target moms through traditional and social media and via the medical community. [via Holmes Report]

LeVar Burton’s RRKidz has chosen Child’s Play Communications to relaunch the Reading Rainbow brand, promote the DVD and streaming options, and launch a variety of products and services including the Rainbow Kidz App.

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Howard Opinsky

Opinsky was previously MD of global corporate communications at JPMorgan Chase & Company, handling public affairs related to legislative and regulatory issues and comms surrounding company performance and programs. He joined the financial company in January 2011. Prior to that, he was an EVP with Weber Shandwick’s D.C. division Powell Tate. He was there for a decade.

New Career Opportunities Daily: The best jobs in media.

The 2012 In-House Counsel New Media Engagement Survey finds that lawyers in their 40s, 50s, and 60s are using social media in far greater numbers than they were in 2010.

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