PRNewser

The Most Popular PRNewser Stories of the Past Week

Tonya Garcia — Fri, 25 May 2012 15:32:57 +0000

Skechers Paying Millions To Settle Shape-Ups Lawsuit

Forget the Stock. Everyone Wants Mrs. Zuckerberg’s Dress.

Mayor Cory Booker Facing Backlash Over Inoffensive Comments

TIME Cover Generates Discussion Without the Backlash

Pom Uses Parts of Judge’s Ruling To Defend Health Claims

Tonya Garcia — Fri, 25 May 2012 14:57:43 +0000

A judge ruled in favor of the Federal Trade Commission this week, finding that Pom Wonderful, makers of the pomegranate juice in the curvy bottle, made inflated claims about the healthy properties of its product. Without the evidence to back up assertions that it can reduce the risk of heart disease, prostate cancer, and other ailments, the company cannot make these sorts of assertions for the next 20 years, the judge said.

Judge D. Michael Chappell also said, however, that there are some health benefits to pomegranates and their juice. Pom has latched on to these particular quotes and is using them in a new ad that continue to argue the company’s point.

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New Orleans Now The Largest U.S. City Without a Daily Paper

Tonya Garcia — Fri, 25 May 2012 13:11:41 +0000

The New Orleans Times-Picayune has announced that it will only publish three days per week — Wednesday, Friday, and Sunday — starting in the fall. Under a new company, the NOLA Media Group, the paper will focus its energies on digital.

The company frames the news as progress; the company is doing this to keep up with the new wired New Orleans news consumer. But it does acknowledge that “upheaval” in the newspaper industry contributed to the decision. And there will be layoffs.

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Roll Call: Best Buy’s new PR SVP, Atomic & Elasticity have new offices

Tonya Garcia — Fri, 25 May 2012 12:30:38 +0000

Matthew Furman (left) has joined Best Buy as SVP of comms and public affairs, managing all PR, executive communications, community relations, and other areas. Furman joins from Mars Chocolate where he was on the management team and served as VP of corporate affairs.

Best Buy has hit hard times: CEO Brian Dunn recently resigned, the company reported a 26 percent drop in profits for the fiscal first quarter, and while revenue and adjusted earnings numbers topped expectations, same store numbers fell more than five percent. Interim CEO, G. “Mike” Mikan, has stepped in and will receive millions in pay.

“It’s time to change the story about Best Buy,” Furman said in a statement. “Time to help employees, shareholders, partners and customers understand that this company’s leadership knows what needs to be done to come out of this turnaround well equipped to win in the evolving marketplace.”

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PRNewser Is Closing Down Early Today

Tonya Garcia — Fri, 25 May 2012 10:50:00 +0000

Ready for the three-day weekend? We are. So PRNewser is shutting down at 3 p.m. ET today to get the summer the started. We’re also out on Monday to celebrate Memorial Day.

Everyone have a great weekend.

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The Ticker: Dish gets sued; Propaganda firm’s admission; Patz publicity; Romney reaching African Americans; Google’s Transparency Report

Tonya Garcia — Fri, 25 May 2012 10:37:39 +0000

The Hollywood Reporter: Fox, CBS, NBC Sue Dish Network Over AutoHop Ad-Skipper

USA Today: Propaganda firm owner admits attacks on journalists

The New York Times: Publicity First, Evidence Later in Patz Arrest

The Washington Post: Romney campaign begins quiet push for African American voters

GigaOm: Google takes down 1.2 million search links a month over piracy, copyright issues

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We Break Down The Media’s Analysis of Facebook Camera

Tonya Garcia — Thu, 24 May 2012 18:03:31 +0000

Facebook Camera! But, Facebook just bought Instagram. What does it all mean? What’s the media saying about it? Everything. Nothing. Whatever. Our analysis in seven sentences:

Feed, camera, roll, tap tap, “like,” and comment.

Facebook has learned a lot from Instagram but it still may not really know what it’s doing with Instagram.

It’s both better and worse than Instagram at the same time.

Facebook is hanging on to iOS and this makes you feel “like you’re not missing anything.”

Facebook Camera is winning.

Instagram is for foodies and rappers, but it’s not a “niche” thing. Facebook Camera is for everyone else.

[Video via]

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Wolff Olins Seeks Talent Public Relations Manager

Nadine Cheung — Thu, 24 May 2012 18:00:35 +0000

Wolff Olins has an exciting opportunity for a public relations manager in its New York office. Here, you’ll team up with the CMO to develop strategies for building the brand’s reputation with the media.

In this role, you’ll research, write and edit materials, including press releases, bios, newsletters and more. In addition to creating PR strategies, you’ll create and execute client launch plans for trade and business press, while working alongside the content manager to create creative and timely social media content. continued…

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Apple’s Siri Ads and the Role of Its Spokespeople

Tonya Garcia — Thu, 24 May 2012 16:52:26 +0000

The latest Siri ads starring John Malkovich have debuted, and they’re a departure from the previous Zooey Deschanel/Samuel L. Jackson clips. Actually, all three are pretty different from one another.

Here, Malkovich is doing his Malkovichian thing, giving Siri the word “life” to respond to and laughing at one of the phone’s non-jokes. As The Huffington Post notes, the previous ads have generated “scorn and derision” as well as a lot of talk. It’s likely the new ones will as well.

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Four Ways Fashion Brands Are Using Video

Tonya Garcia — Thu, 24 May 2012 15:42:36 +0000

Fashion brands are drawn to video like a moth to a flame. As it should, given the inherently visual nature of clothes, makeup, and accessories. We’ve ID’d four general reasons labels go for video promos.

Fashion as Art

Ben Kingsley and Helena Bonham-Carter, both known as cinematic risk-takers, star in the latest Prada clip, directed by Roman Polanski called “A Therapy.” The only overt mention of the Prada name is the lingering shot of the inside of Bonham-Carter’s shoe. Otherwise, it’s a kooky, funny vignette that comes out of nowhere and ends in the same place. Also, Helena Bonham-Carter should say, “I love my daddy” just like she does here in every movie she makes. [via Adweek]

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Elevator Pitch: Fondu Is Yelp Meets Twitter

Andrew Gauthier — Thu, 24 May 2012 15:36:50 +0000

In the latest episode of mediabistroTV’s “Elevator Pitch,” host Alan Meckler chats with Gauri Manglik, the co-founder and CEO of Fondu.

Fondu is an iPhone app that allows users to share bite-size restaurant reviews with their friends (sort of like Yelp meets Twitter).

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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Spin the Agencies of Record

Tonya Garcia — Thu, 24 May 2012 14:46:24 +0000

Expedia has chosen Fleishman-Hillard for PR services in the U.K., Germany, Italy, and France, the Holmes Report says. The firm replaces GolinHarris, FischerAppelt, Edelman, and Hopscotch in those countries, respectively. Work will target consumers with emphasis on social media and SEO, though it will not impact an existing relationship with We Are Social, a London digital firm. F-H has also brought Tom Berry on to lead the London tech practice. Berry was previously on the Bite Communications board.

The Harold Hamm Diabetes Center (HHDC) at The University of Oklahoma has chosen Hill+Knowlton Strategies as its AOR for work on developing global awareness of the institution and its work. The account will span over the course of a number of years and a number of offices, including Dallas, New York, and Washington D.C.

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‘The Daily Caller’ Has Launched a Gun Giveaway

Tonya Garcia — Thu, 24 May 2012 12:46:34 +0000

Tucker Carlson’s The Daily Caller will be giving away a gun every week until Election Day (November 6), an abhorrent promotional stunt to increase subscribers and, no doubt, drum up some attention.

The website is giving away a FMK9C1, which comes in three colors, is engraved with the Bill of Rights, and, of course, was made in America. That works out to 25 guns.

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Join Mediabistro’s Summer Online Literary Festival & Workshops

Guest — Thu, 24 May 2012 12:30:45 +0000

Meet leading authors, editors, and literary agents and get your writing project professionally critiqued in our online Literary Festival & Workshops, July 16 – August 1, 2012. In our innovative, interactive online event, you will:

Hear from accomplished authors, literary agents, and editors
Workshop your own creative project with writers and editors
And make connections with other writers and book lovers across the globe in our summer reading group.

Come celebrate the publishing world with us and get inspired to finish the book project you’ve been working on.

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Research: Workers Seeking Companies That Make a Difference

Tonya Garcia — Thu, 24 May 2012 12:20:08 +0000

With the most recent employment numbers showing little improvement, you’d think most people would be clamoring for any job that would have them. Not true.

According to “Talent Report: What Workers Want in 2012,” research conducted by Net Impact, young workers are looking for jobs that are in line with their values and result in a positive difference in the world. More than half (58 percent) of student respondents say they will take a pay cut to find a job that matches their value system.

Net Impact polled 1,726 people, from college students to workers across generations, millennials to baby boomers.

Half of students say it’s important to work for a company that makes CSR a top priority. That figure falls to 38 percent when you look at more experienced workers, but half or more of both students and older workers agree that having a job that helps create a better world is important.

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