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For One Neighborhood, Free Wi-Fi Becomes an Engagement Tool

An interesting messaging strategy here. DUMBO, the unfortunately named Brooklyn neighborhood, is the first NYC ‘hood to offer free Wi-Fi everywhere, including streets and parks. According to the DUMBO Business Improvement District (BID) and Two Trees Management, the company that owns most of the neighborhood, the Wi-Fi offer is one more example of innovation there, which also includes “green” building and an area filled with start-up businesses.

“We are encouraging people to step out of their offices and homes and engage with one another and the neighborhood in new and different ways. Wi-Fi is one more way to inspire the workforce we have and help attract new talent to the Brooklyn Waterfront. In DUMBO, you can put together a proposal while gazing at the Brooklyn Bridge and all of Manhattan,” says Alexandria Sica, executive director of the DUMBO BID in a statement.

Logging on to the local Wi-Fi system will also give visitors information about the neighborhood.

The focus on interaction among the residents is an interesting take on the use of Wi-Fi and what it means to be outdoors with your gadgets. It also speaks directly to the local residents with something that’s meaningful, especially as we approach the summer. They know a lot of people work from home offices or use space in the neighborhood for their businesses. They’re saying come out and enjoy the view while you work. It’s one of the perks of the area. We’ll hook you up.

Real estate specialists what are some of the big trends in PR campaigns? The comments section is open.

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