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For Your Safety, Richard Simmons and Air New Zealand Pair Up

Bedazzled fitness guru Richard Simmons is Air New Zealand’s newest safety ambassador, giving that airlines’ travelers the scoop on in-flight safety with a few low-impact aerobic moves thrown in. Also in the video, Phil Keoghan, host of The Amazing Race, and Rob Fyfe, the airline’s CEO. (He’s wearing pink shorts and a purple headband. A little more help here.)

The video, called “Fit to Fly,” hopes to follow in the viral success of the airline’s previous safety videos, like “The Bare Essentials of Safety from Air New Zealand,” which has gotten nearly six million YouTube views to date.

Air New Zealand’s creative agency in New Zealand, .99, developed the video; CRT/tanaka is the airline’s U.S. PR firm.

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