TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Former Parade VP Launching Agency; Partnering With Rosica Public Relations


A PR-related tidbit from’s weekly “Lunch” column, chronicling the attendees at New York media industry hot-spot Michael’s: Veteran Parade magazine VP and Creative Director Ira Yoffe, is “striking out on his own” to launch Yoffe Media Group in January.

Yoffe is attempting to go the “virtual agency” route by “putting together creative teams comprised of talented freelancers wherever they may be.” Tomorrow he’ll sign a deal with Rosica Strategic Public Relations, whose clients include Keebler, Revlon, Pioneer and Weight Watchers.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!