The former president of agency Rogers and Cowan, and Executive VP of production and marketing for MGM turned film consultant told the Huffington Post:
It’s impossible to just say a few words…People don’t allow for that – she can’t come out with just a brief statement saying she’s terrible hurt and shocked and needs time to figure out what to do next. It’s not possible, they’ll want more. When you can’t win, you win by saying nothing.
- Chipotle Comms Clarifies: Fear Not the 'Guacpocalypse'
- New Jersey Unamused by Dove's 'Armpit of America' Billboards
- Of Mice & Men: Cosi Franchisee Bets Reporter $10,000 Because Hygiene
- Exxon Mobil CEO Is All for Fracking, But Not in His Backyard