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Former TBS PR Chief Shirley Powell Joins The Weather Channel

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Powell left Turner Broadcasting System, Inc., (TBS, Inc.) in December after working with the company on and off for 15 years.

She joins The Weather Channel Companies (TWCC) as executive vice president of corporate communications, the company announced today.

In an interview with PRNewser after she announced her departure from TBS in December 2009, Powell said, “I’ve already been inundated with calls from headhunters and friends…I don’t know if I’ll be back in the media world. I’m open to any possibility.”

“Powell will serve as chief spokesperson and develop and implement internal and external public relations and communications strategies for the multiplatform venture, including The Weather Channel network, its digital properties including weather.com and The Weather Channel Mobile and its business-to-business division Weather Services International (WSI),” the company said in a release.

“There are few brands in media with the strength and credibility of The Weather Channel and the understanding of the limitless opportunities that result from reaching users across all platforms,” said Powell in a statement today.

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