It looks like the social media leads at GM and Ford put aside their rivalry, for one day.
At the PRWeek Awards in March, Monty took a shot at GM and their campaign around the SXSW festival. He expressed some happiness that many in the media were referencing the Chevy/GM campaign as a follow up to Ford’s “Fiesta Movement.”
Both involved bloggers road tripping around the country and documenting their efforts. “Those are your tax dollars at work,” said Monty, referring to the recent GM government bailout.
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