TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Goldman Sachs PR Head Responds To New York Times Via Huffington Post

lucas-van-praag1.jpg

In his first byline for the Huffington Post (and first blog post ever?), Goldman Sachs Head of Corporate Communications Lucas van Praag uses the platform to counter a New York Times story, “Testy Conflict With Goldman Helped Push A.I.G. to Edge.”

In a byline titled simply, “Goldman’s Response to the New York Times,” van Praag begins by stating “theories” in the article are “contradictory and many of the supporting ‘facts’ don’t stand up to serious scrutiny.”

He then goes on to specifically address 10 NYT assertions, as he calls them, followed by Goldman’s rebuttal.

Reuter’s Felix Salmon is a fan of the tactic:

A blog entry is pretty much the perfect medium for reacting to a story in the press: you can link to the story in question, quote various bits, and respond to them at whatever length you like. What’s more, from a PR person’s perspective, a blog entry is unfiltered: you don’t have to rely on partisan journalists to communicate what you’re saying in an accurate manner.

We’re curious to get your take on the post and this tactic. Have you employed it with success?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!