TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Google Founder to PR Department: You Have Eight Hours of My Time This Year

googled1.jpg

New Yorker columnist and author Ken Auletta released his latest book, “Googled: The End of the World As We Know It” earlier this month. The book, as the title implies, is a deep dive into the rocket ship paced rise of Google.

Auletta had access to Google co-founders Sergey Brin and Larry Page and quickly found out they’re not fans of PR. Engineers by background, the founders want to make every decision based on data, something not always possible in the “right brain” world of marketing.

In particular, Page told Google’s PR department in 2008 – which then consisted of 130 people – that he would only give them “a total of eight hours of his time that year for press conferences, speeches, or interviews,” wrote Auletta.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!