For the second year, gourmet food company Alexia Foods held its “Reinvent a Classic” campaign, whereby they asked fans to vote on Facebook for their favorite suggested french fry flavor. Last year’s winner was Parmesan Lemon Waffle Fries (above), which the company has been selling.
This year, the company decided to leave the flavor suggestions to food bloggers. Alexia approached 22 food bloggers, narrowing their suggestions down to four, which were voted on through March 30.
The choices were: Bruschetta Waffle Fries, from Spice’s Bites; Classic Dill Julienne Fries, by Fab Find Foodie; Thai Spiced Sweet Potato Julienne Fries, suggested by Family Fresh Cooking; and Herbes de Provence & Garlic Sweet Potato Julienne Fries, by The Duo Dishes.
And the winner is…
Bruschetta Waffle Fries! The new flavor will be on sale in 2013.
More than that, according to JSH&A Public Relations, which works with Alexia Foods, the company added 100,000 Facebook followers (more than doubling the number of fans) and generated online conversation about the company.
So Alexia gets the buzz and we get fancy french fries. Win-win.