TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Hard Candy for Hard Abs

Madonna has opened the first in her new line of Hard Candy Fitness gyms in Mexico City. The gyms will span across 10 locations internationally, but Madge said in a statement that Mexico City will serve as a place to “fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States.”

The video above is from opening event. (Jezebel has additional pics from inside the facility.) As an aside, check out her right-hand man in the black glasses who is regulating the red carpet at about the 40 second mark. Events pros out there, thoughts?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!