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Hard Candy for Hard Abs

Madonna has opened the first in her new line of Hard Candy Fitness gyms in Mexico City. The gyms will span across 10 locations internationally, but Madge said in a statement that Mexico City will serve as a place to “fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States.”

The video above is from opening event. (Jezebel has additional pics from inside the facility.) As an aside, check out her right-hand man in the black glasses who is regulating the red carpet at about the 40 second mark. Events pros out there, thoughts?

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