TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Publicist Accidentally Leaked Pottermore Details

J.K. Rowling went ahead and officially announced a few details about Pottermore, the new and exclusive eBookstore for the Harry Potter novels, this morning via YouTube (video above), but a publicist at Scotland-based PR firm  StonehillSalt had already accidentally sent details about the project and its PR strategy to reporters.

Buzz had been building about Pottermore for a couple of weeks and then yesterday there was chatter about a leak.

The Independent received the leaked documents, and it not only contained details about the new site, but also expressed fears that there could be a leak. A spokesperson for the firm said the email was a simple error and the document is old (it’s dated 2010). But of course, with so much excitement around anything Harry Potter-related, and previously leaked images, it provided a juicy nugget that reporters couldn’t resist.

The Independent also says that the project was concocted by Adam & Eve, another PR firm that has done online scavenger hunts before, which may speak to word that Pottermore will also have that gaming element.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!