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Havas: Digital Drove 2011 Revenue Increase, 5.9 Percent Organic Growth

Havas announced its 2011 earnings yesterday, with revenue totaling about €1.65 billion ($2.17 billion according to today’s conversion rate). That’s a 5.6 percent increase from the previous year total of €1.56 billion. Organic growth was at 5.9 percent for the year, and income from operations was €220 million ($290.6 million). That’s a jump from €204 million in operating income in 2010.

Revenue from digital and social media work was up 23 percent for the year. Among the 2011 digital and social media wins were Panasonic and The Economist for Havas Digital USA and Mexico Tourism for Havas Digital Global.

The earnings announcement also highlighted 16 percent revenue gains in the emerging markets of Latin America and Asia-Pacific.

Havas PR firms include Euro RSCG Worldwide PR and Abernathy MacGregor Group. PR highlights included the Health Buzz Group formed at Euro RSCG and a new U.K.-based sports PR division, created in collaboration between Cake and Havas Sports & Entertainment.

For more info about the earnings announcement, click here.

In addition to the numbers and achievements, CEO David Jones announced that there will be a rebranding that will bring nearly all of the Euro RSCG brands under the Havas name.

“The company structure will be consolidated into Havas Advertising and Havas Media,” reports the FT, with a quote from Jones stating that digital operations will all be under the Havas Digital brand. The point, says the FT, is to contrast Havas from competitors like WPP.

“The rebranding of Euro RSCG will reinforce the fact that our competitors have hundreds of brands and cultures and CEOs, and ours is an incredibly clear and simple structure,” the article quotes Jones.

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