How Did Katie Couric Book Glenn Beck on Her Web Show? Hint: They Have the Same Publicist

For the debut guest on her new CBSNews.com show, @katiecouric, the CBS Evening News anchor interviewed Fox News host Glenn Beck. Certainly Beck has had his fair share of media attention of late and could provide some buzz to the new show. Beck delivered with the following quote: “I think John McCain would have been worse for the country than Barack Obama.” Thank you, Mr. Beck.

However, there is another connection between the two: they have the same publicist. Matthew Hiltzik of Hiltzik Strategies confirmed to PRNewser that he does represent both Couric and Beck, but declined to comment on whether he had set up the interview.

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