SXSW is officially over, however here at PRNewser we still have a few more interviews to post from the conference that we think you'll enjoy. Today's interview is with Greg Matthews, Director of Consumer Innovation at Humana, a Fortune 100 healthcare company that is doing a lot more than what one would think a "traditional" healthcare company does. Greg is a member of Humana's Innovation Center, which has been tasked to come up with, "creative ways to help people be healthy while having fun." You can view the Innovation Center's projects here.

We specifically wanted to talk to Matthews about the fact that even though much of the Innovation Center's work has integrated social media, there is not one person on the team with a marketing or PR background. "Human's innovation center is kind of a unique place," said Matthews. "It was designed to be a place that's helping to take this company that is in a very traditional industry, forward into a kind of new future and really reshape that industry, and so none of the people that work on our team actually have a healthcare background, and frankly none of us have a background in social media either." The takeaway: How can you work in social media in ways that go beyond just PR and marketing?