AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Is Balloon Boy The Biggest Publicity Stunt of All Time?

Falcon-balloon-boy_1503186c.jpg

Now that the “balloon boy” saga has officially been uncovered as a publicity stunt, we have to ask: is it the biggest of all time? Will it make its way into The Publicity Stunt Hall of Fame alongside the “first” publicity stunt, Edward Bernays‘ “Torches of Freedom” to promote women smoking?

Also, what’s next for Balloon Boy? “Ironically, the Balloon Boy hoax may eventually achieve its goal,” said Peter Himler, founder and principal of Flatiron Communications LLC. “Notoriety equals money, if he plays his cards right. I don’t endorse it, but it is the sad reality, literally and figuratively.”

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!