Now that the “balloon boy” saga has officially been uncovered as a publicity stunt, we have to ask: is it the biggest of all time? Will it make its way into The Publicity Stunt Hall of Fame alongside the “first” publicity stunt, Edward Bernays‘ “Torches of Freedom” to promote women smoking?
Also, what’s next for Balloon Boy? “Ironically, the Balloon Boy hoax may eventually achieve its goal,” said Peter Himler, founder and principal of Flatiron Communications LLC. “Notoriety equals money, if he plays his cards right. I don’t endorse it, but it is the sad reality, literally and figuratively.”
- TGI Friday's Will Force Couples to Kiss with Mistletoe Drones
- Anna Wintour Basically Admits That Putting Kimye on the Cover of Vogue Was a PR Stunt
- Did Al Roker Just Show PR Pros How to Get Noticed?
- Skittles Finds a Way into Your Fantasy Football League