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It’s Not Just PR Pros Who Want to Know How to Measure Influence

Justin Bieber. Popular? Influential? Both?

The question of what determines influence continues to fuel the fires of many conversations. Over on Quora, PR pros, social media gurus, writers, psychologists, and others are chiming in.

Paul Adams writes that “influence is always bidirectional.” Joe Fernandez, the co-founder and CEO of Klout says, “We believe that influence is most relevant in the context of a topic.” He then describes how the Klout score is used and what the site’s aspirations are for the future. And David Armano, an SVP at Edelman, breaks down what he calls the “pillars” for analyzing influence, which include reach and expertise.

While we’ve previously said that the usefulness of Quora for the PR industry is still TBD, it is fast becoming another place where these discussions are happening. Click through to read more.

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